Marketing Officer

Job Description

• Digital Campaign Management: Develop and propose targeted online campaigns for key media channels including Facebook, Telegram, YouTube, and TikTok to promote existing and new products.

• Market Analysis: Monitor current trends, competitor activities, and online events to ensure our campaigns are timely, relevant, and competitive.

• Content Production: Collaborate with external agencies and internal designers to produce high-quality creative assets, including video shooting and editing supervision.

• Event Execution: Plan and organize offline events such as Roadshows, Booth Activations, Fairs, and Seminars from conception to completion.

• Agency & Vendor Liaison: Act as the main point of contact for event agencies and suppliers to ensure smooth arrangement, preparation, and execution of all events.

• On-Site Management: Oversee manpower allocation during events and handle immediate on-site issues, escalating complex problems to management when necessary.

• Reporting & Analytics: Generate comprehensive reports on campaign performance, customer feedback, and event effectiveness (including stock usage, budget, and participant data).

• Field Research: Conduct regular field visits to observe competitor on-ground activities and analyze market situations to improve our strategies.

Job Requirements

• Experience: 1–3 years of experience in Marketing, Event Management, or Brand Activation.

• Digital Savviness: Strong understanding of social media platforms (Facebook, TikTok, Telegram, YouTube) and content trends.

• Event Skills: Proven ability to organize events, manage booths, or handle roadshows.

• Communication: Excellent verbal and written communication skills (ability to brief agencies and designers clearly).

• Problem Solving: Ability to think on your feet and solve issues quickly during live events.

• Availability: Willingness to travel to field sites and work flexible hours during events (weekends/holidays if required).

• Technical Skills: Basic knowledge of design or video editing tools (Canva, CapCut, Photoshop) is a plus.