Social Media Executive

Workplace Circumstances

• Environment: Office
• Languages: English, Khmer
• Location: Phnom Penh

Position Summary

JOB CATEGORY: Digital Marketing and Advertising Agency

Department: Digital Marketing

Working Days: Monday – Friday

Working Hours: 9:00 AM – 6:00 PM (Monday – Friday)

Report to: Digital Marketing Manager

The Social Media Executive is responsible for planning, creating, publishing, and managing content across the company's and clients' social media channels. This role develops engaging content aligned with brand guidelines, manages online communities, executes paid social campaigns, and monitors performance metrics to grow audience engagement, while supporting the Digital Marketing Manager in achieving marketing and client objectives.

Duties & Responsibilities

• Content Planning & Creation
• Develop monthly social media content calendars aligned with brand strategies, campaigns, and client objectives.
• Create engaging copy, captions, and visual concepts in Khmer and English for Facebook, TikTok, Instagram, YouTube, LinkedIn, and Telegram.
• Coordinate with graphic designers, videographers, and copywriters to produce high-quality images, short-form videos, and Reels.
• Ensure all content follows brand guidelines, tone of voice, and approved messaging.
• Social Media Channel Management
• Schedule, publish, and manage daily posts across all assigned social media platforms.
• Maintain page settings, profiles, and content libraries to ensure a consistent and up-to-date brand presence.
• Stay current with platform updates, algorithm changes, and emerging social media trends.
• Paid Social & Campaign Execution
• Set up, monitor, and optimize paid social campaigns on Meta Ads Manager, TikTok Ads Manager, and other platforms.
• Support campaign planning, audience targeting, budget allocation, and A/B testing.
• Coordinate influencer, KOL, and partnership activities in line with campaign objectives.
• Track ad spend and ensure campaigns are delivered within approved budgets and timelines.
• Community Management & Engagement
• Respond to comments, messages, and reviews promptly and professionally in line with brand guidelines.
• Build and nurture online communities through interactive content, contests, and live sessions.
• Identify and escalate negative feedback, complaints, or potential reputation issues to the Digital Marketing Manager.
• Monitor brand mentions, audience sentiment, and competitor activities using social listening tools.
• Client Coordination & Collaboration
• Work with Account and Client Service teams to understand client briefs, objectives, and deliverables.
• Prepare and present content proposals and plans for internal and client approval.
• Incorporate client feedback and revisions accurately and within agreed timelines.
• Collaborate with creative, media, and strategy teams to deliver integrated digital campaigns.
• Performance Analytics & Reporting
• Track key metrics, including reach, impressions, engagement rate, follower growth, click-through rate, and conversions.
• Prepare weekly and monthly social media performance reports with insights and recommendations.
• Analyze content and campaign results to identify optimization opportunities.
• Conduct competitor and industry benchmarking to inform content strategy.

Benefits

• Competitive salary based on experience and qualifications.
• Public holidays and annual leave in accordance with Cambodian Labour Law.
• NSSF registration and coverage as applicable.
• Professional development and career growth opportunities.
• Collaborative and professional working environment.
• Seniority Pay

Languages

• Khmer - Good
• English - Good

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Media, Business Administration, or a related field

Work History

• Social media management, digital marketing, or a related role, preferably in an agency environment for 1 to 3 years as a minimum

General & Technical Skills

• Hands-on experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, and social media scheduling tools.
• Working knowledge of design and video editing tools such as Canva, Adobe Photoshop, CapCut, or Premiere Pro.
• Familiarity with social media analytics tools and performance reporting.
• Good command of Khmer and English, both written and spoken, with strong copywriting skills.
• Copywriting and editing in Khmer and English.
• Knowledge of social media platforms, trends, and best practices.

Soft Skills

• Creativity and strong content storytelling.
• Strong communication and interpersonal skills.
• Planning, organization, and ability to manage multiple deadlines.
• Analytical thinking and data-driven decision-making.
• Attention to detail, adaptability, and teamwork.