Marketing Manager

Job Description

1.Marketing Strategy & Business Planning
-Develop annual marketing plans aligned with business objectives.
-Create quarterly marketing calendars and campaign roadmaps.
-Manage marketing budget and maximize return on investment (ROI).
-Identify business opportunities and recommend growth strategies.
-Set departmental KPIs and monitor performance.
2.Brand Management
-Manage and strengthen assigned brands.
-Ensure consistent brand positioning across all channels.
-Develop brand communication guidelines.
-Build long-term brand equity.
-Monitor brand health and market performance.
3.Digital Marketing & Social Media
-Lead digital marketing strategy.
-Oversee Facebook, TikTok, Instagram, YouTube and Google campaigns.
-Develop monthly content strategy.
-Supervise Content Creators, Graphic Designers, and Video Editors.
-Monitor digital KPIs including Reach, Engagement, CTR, CPC, ROAS, and Conversion.
4.Campaign Management (ATL / BTL / TTL)
-Plan and execute ATL, BTL, TTL campaigns.
-Coordinate product launches and promotional events.
-Work with agencies, influencers, and KOLs.
-Evaluate campaign effectiveness and optimize future activities.
5.Product Management
-Lead new product launches.
-Coordinate with R&D on product development.
-Conduct market research before launching products.
-Develop pricing and positioning strategies.
-Monitor product life cycle and SKU performance.
6.Market & Consumer Insights
-Analyze market trends and competitors.
-Conduct consumer research.
-Monitor customer feedback.
-Identify new business opportunities.
-Recommend strategic improvements.
7.Sales & Cross-functional Collaboration
-Partner with Sales to develop promotional activities.
-Support Trade Marketing initiatives.
-Coordinate with Supply Chain to ensure product availability.
-Work closely with Finance on marketing budgets.
-Support nationwide sales campaigns.
8.Team Leadership
-Lead and coach the Marketing Team.
-Develop team capability.
-Conduct performance evaluations.
-Assign KPIs.
-Build a high-performance marketing culture.
9.Reporting & Performance Analysis
-Prepare monthly marketing reports.
-Present campaign performance to Management.
-Track marketing ROI.
-Monitor sales growth by brand.
-Recommend continuous improvements.

Job Requirements

II.Required Qualifications
-Bachelor's Degree in Marketing, Business Administration or related field.
-Minimum 5 years in Marketing or Brand Management.
-At least 2 years in a leadership role.
-FMCG, Cosmetics, Personal Care or Home Care industry preferred.
-Having knowledge of Microsoft Office, Meta Business Suite, Google Analytics, Google Ads and Canva / Adobe.