Senior Influencer Marketing Executive

Why LINE MAN Wongnai

LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.

As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.

Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.

What you’ll Do:

• Develop and execute strategic plans for influencer marketing campaigns, supporting the needs of the Influencer Marketing and Social Media teams.
• Monitor the company’s and competitors' social share of voice (SOV), creating marketing strategies to maintain positive sentiment and drive SOV growth through key opinion leader (KOL) initiatives.
• Identify, recruit, and collaborate with KOLs to support influencer campaigns and expand brand reach.
• Stay updated on trends to create innovative and creative influencer marketing strategies.
• Monitor influencer performance, collaborating closely to optimize KPIs.
• Track influencer payments and manage all related documentation.
• Evaluate and report on the performance of influencer marketing campaigns.
• Ensure the smooth execution of campaigns by overseeing planning, execution, KOL relationship management, and reporting.
• Collaborate with cross-functional teams (e.g., social media, marketing, design, production, business development) in a fast-paced environment to deliver campaign tasks efficiently.

What you’ll Need: 

• Bachelor’s degree in Business, Marketing, or a related field.
• 2-3 years of experience in Influencer Marketing or Social Media.
• Strong understanding of social media performance metrics with attention to detail.
• Excellent communication and interpersonal skills, open-minded, eager to learn, proactive, responsible, and diligent.
• Established network with influencers, KOLs, talent groups, or clubs is a plus.
• Proficient in Microsoft Office (Word, Excel, PowerPoint), Email, and Google Drive.
• Data-driven and able to thrive in a fast-paced environment with tight deadlines.