Performance Marketing & Paid Ads Specialist

• Minimum 1-2 years of hands-on digital advertising experience preferred.
• Proven experience using Meta Ads Manager.
• Experience managing real advertising budgets.
• Strong understanding of campaign structure, targeting, testing and optimization.
• Ability to interpret advertising data and make decisions independently.
• Experience with lead-generation or message campaigns.
• Understanding of sales funnels and customer journeys.
• Experience with TikTok Ads or Google Ads is an advantage.
• Khmer communication required.
• Working English required.
• Strong analytical and problem-solving skills.
• Experience in technology, Software as a Service, education or service businesses is an advantage.

• Candidate Must Be Able to Demonstrate

During the interview, candidates may be asked to explain:

• Campaigns previously managed.
• Advertising budget handled.
• Cost per lead or acquisition achieved.
• How they improved an underperforming campaign.
• How they distinguish a cheap lead from a qualified lead.
• Their approach to testing audiences and creative.

Company: NiMo Solutions Co., Ltd.
Location: Phnom Penh, Cambodia
Employment Type: Full-time
Department: Marketing
Reports To: Founder / Managing Director
Salary Range: USD 600–800/month depending on experience and proven performance
Additional: Performance-based bonus may apply

1. Position Overview

NiMo Solutions is seeking an experienced Performance Marketing & Paid Ads Specialist responsible for generating qualified leads and improving customer acquisition performance through paid advertising.
This is a performance-focused role. The successful candidate must understand Meta Ads Manager and advertising optimization beyond simply boosting posts.
The objective is not only to generate messages or clicks, but to continuously improve the number and cost of qualified prospects and paying customers.

1. Key Responsibilities

Advertising Strategy

• Develop paid-media strategies based on company objectives and target customers.
• Plan campaigns across Facebook and Instagram through Meta Ads Manager.
• Support TikTok Ads and Google Ads when relevant.
• Define appropriate campaign structures, objectives, audiences and budgets.

Campaign Setup & Management

• Create and manage advertising campaigns.
• Build and test audiences.
• Develop retargeting strategies.
• Test new customer segments.
• Manage campaign budgets and daily performance.
• Ensure tracking and campaign settings are correctly configured.

Testing & Optimization

• Conduct A/B tests on:

o Audiences.
o Creative.
o Hooks.
o Copy.
o Offers.
o Placements.
o Campaign objectives.

• Identify campaigns generating low-quality leads and adjust accordingly.
• Scale successful campaigns while controlling acquisition cost.

Performance Analysis

• Track key metrics including:

o CPM.
o CPC.
o CTR.
o Cost per message.
o Cost per lead.
o Qualified lead rate.
o Conversion rate.
o Customer acquisition cost.
o ROAS where applicable.

• Analyze results weekly and monthly.
• Provide clear recommendations based on campaign data.

Sales & Content Collaboration

• Work with Sales to understand which leads convert into real customers.
• Work with Content Creator to develop better-performing ad creative.
• Provide creative briefs based on advertising data.
• Share customer insights and audience behavior with the team.