Digital Marketing Manager

Job Description

We are looking for an experienced and results-driven Digital Marketing Manager to lead the digital marketing activities of three growing brands in education, fitness and children’s enrichment.
This is not only a content-creation position. The successful candidate will be responsible for developing strategy, managing advertising campaigns, leading our content team and converting online interest into enrollments, memberships and revenue.
You will work closely with our existing content creators and brand coordinators, providing them with clear direction, training and accountability.

Key Responsibilities
Digital Marketing Strategy

• Develop a separate digital marketing strategy for each brand.
• Prepare monthly campaign and content plans aligned with business goals.
• Identify the right audiences, messages, platforms and promotional oƯers.
• Maintain each brand’s unique identity while coordinating resources eƯiciently.
• Recommend appropriate advertising budgets based on objectives and performance.

Paid Advertising and Lead Generation

• Plan, launch and optimize Meta campaigns across Facebook and Instagram.
• Manage awareness, video-view, engagement, messaging, retargeting and leadgeneration campaigns.
• Improve lead quality and reduce spam or irrelevant inquiries.
• Build eƯective Messenger and Telegram inquiry pathways suitable for the Cambodian market. Monitor advertising budgets and improve cost per qualified inquiry and customer

acquisition.

• Test audiences, creative content, oƯers, placements and campaign objectives.

Content Leadership

• Develop monthly content calendars for all three brands.
• Give clear briefs to videographers, content creators and brand coordinators.
• Guide the production of educational, promotional, testimonial and community content.
• Review videos, graphics, captions, thumbnails and calls to action before publication.
• Ensure content is professional, accurate, engaging and consistent with each brand.
• Identify content trends and turn them into relevant local campaigns.

Team Management and Development

• Lead and coordinate the existing marketing and content team.
• Assign clear weekly responsibilities, deadlines and expected outcomes.
• Train team members in content planning, social-media management and lead generation.
• Conduct regular performance reviews and provide constructive feedback.
• Build a culture of accountability, creativity, continuous learning and open communication.

Lead Management and Conversion

• Work with admissions, membership-service and program teams to improve lead follow-up.
• Establish clear procedures for responding to Facebook Messenger and Telegram inquiries.
• Track leads from the first inquiry through trial, tour, enrollment or membership purchase.
• Review response times, follow-up quality and conversion results. Help train front-line staƯ to communicate eƯectively and close inquiries professionally.

Reporting and Performance Analysis

• Prepare a concise weekly marketing report for management.
• Track advertising spend, reach, video views, qualified inquiries, appointments, trials and conversions.
• Measure cost per qualified lead and cost per new customer.
• Use performance data to improve future campaigns.
• Clearly explain what is working, what is not working and what actions should be taken next.

Job Requirements

• At least 3 years of practical experience in digital marketing or performance marketing.
• Proven experience managing Meta Ads Manager campaigns.
• Strong knowledge of Facebook, Instagram, Messenger and digital lead generation.
• Experience creating strategies that produce inquiries, sales, memberships or enrollments.
• Ability to manage multiple brands and priorities.
• Experience leading or coaching content creators and marketing.
• Strong analytical, organizational and communication skills.
• Good written and spoken English and Khmer.
• Understanding of the Cambodian digital market and customer behavior.
• Experience in education, fitness, children’s programs or service businesses is an advantage.

Important Skills

• Meta advertising and campaign optimization
• Audience targeting and retargeting
• Content strategy and campaign planning Video-content direction
• Messenger and Telegram lead generation
• Lead tracking and conversion analysis
• Team leadership and accountability
• Marketing reporting and budget management

What We Are Looking For
We want someone who:

• Takes ownership and follows through.
• Thinks strategically but can also execute.
• Uses data to make decisions.
• Communicates openly and honestly.
• Is self-motivated and solution-oriented.
• Can lead people respectfully and hold them accountable.
• Is willing to learn, test new ideas and continuously improve.