Digital Marketing and Sales Manager
Grade: senior
Location:
Salary: Salary not disclosed
Industries
🔗 Vacancy from an ATS
Job description
- Minimum 8 years of experience in Sales, Business Development, Marketing, or Digital Marketing.
- Proven experience in sales management, business development, and digital marketing.
- Experience in the logistics, purchasing, trading, or related industries is an added advantage.
- Experience managing Facebook pages, social media platforms, and paid advertising campaigns is an advantage.
- Creative mindset with strong storytelling and visual presentation skills.
- Ability to convert marketing leads into sales opportunities.
- Good leadership and team management skills.
- Sales Strategy & Business Development
- Develop, prepare, and implement effective sales strategies to achieve monthly, quarterly, and annual business targets.
- Identify, prospect, and develop new customers, partners, and business opportunities.
- Manage and monitor the sales pipeline to ensure consistent lead generation and revenue growth.
- Conduct market research to identify industry trends, customer needs, competitor activities, and potential business opportunities.
- Develop business proposals, presentations, quotations, and sales pitches for customers and business partners.
- Negotiate contracts, pricing, and commercial terms with customers and partners.
- Build and maintain strong, long-term relationships with customers, partners, and key stakeholders.
- Follow up on leads and inquiries generated through digital marketing channels and convert them into sales opportunities.
- Coordinate with relevant internal teams to ensure smooth customer service and sales execution.
- Digital Marketing Strategy
- Develop and execute integrated digital marketing strategies aligned with overall business and sales objectives.
- Plan and manage digital campaigns to increase brand awareness, generate qualified leads, and support sales growth.
- Develop content strategies for Facebook, Instagram, TikTok, and other relevant digital platforms.
- Manage and optimize company Facebook pages and other social media channels, including content calendars, community management, and audience engagement.
- Monitor digital marketing trends, competitor activities, platform updates, and algorithm changes to improve campaign performance.
- Establish content guidelines, workflows, and best practices for social media and digital marketing activities.
- Content & Video Marketing
- Lead the planning, recording, and editing of high-quality video content using smartphones, CapCut, or other suitable tools.
- Oversee the creation of promotional videos to market company products and services.
- Develop engaging content that supports both brand awareness and sales objectives.
- Manage personal branding and company branding video initiatives to strengthen online visibility and credibility.
- Ensure all marketing content is consistent with the company’s brand identity, messaging, and business objectives.
- Digital Advertising & Lead Generation
- Plan, execute, monitor, and optimize Facebook boosted posts and paid digital advertising campaigns.
- Develop campaigns focused on reach, engagement, lead generation, conversions, and return on investment (ROI).
- Monitor incoming inquiries and digital leads and coordinate with the sales team for timely follow-up.
- Continuously test and optimize content, audiences, campaigns, and advertising performance.
- Identify opportunities to improve the conversion of digital traffic and engagement into sales.
- Team Leadership & Coordination
- Lead, coordinate, and collaborate with Sales and Marketing teams to execute business and marketing strategies.
- Mentor, guide, and supervise junior sales, content, or social media staff when applicable.
- Set priorities, assign tasks, and monitor team performance to ensure deadlines and targets are achieved.
- Work closely with senior management to align sales and marketing activities with company objectives.
- Performance Monitoring & Reporting
- Monitor sales performance, sales pipeline, lead generation, and business development activities.
- Analyze digital marketing performance metrics, including reach, engagement, views, leads, conversions, and ROI.
- Prepare regular sales and digital marketing reports for management.
- Provide market insights, performance analysis, and recommendations to improve business results.
- Use data and customer insights to continuously improve sales and marketing strategies.