Digital Marketing

• Bachelor's degree in Digital Marketing, Marketing, Business, Communications, or related field.
• Minimum 2–4 years of digital marketing experience.
• Experience in real estate is an advantage.
• Strong experience with Meta Ads Manager.
• Experience with TikTok Ads and Google Ads.
• Knowledge of Google Analytics and tracking tools.
• Experience with CRM or lead management systems is preferred.
• Strong analytical and problem-solving skills.
• Good understanding of sales funnels and lead conversion.

Job Summary
The Digital Marketing position is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to generate qualified leads, increase customer inquiries, drive site visits, and support property sales.
The position will manage digital advertising and online marketing channels and work closely with the Marketing, Content, Videography, and Sales Teams to ensure digital marketing activities directly support company sales objectives.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement monthly digital marketing plans.
• Identify target audiences for different property types.
• Research digital trends and customer behavior.
• Recommend suitable digital channels and campaign strategies.
• Develop customer acquisition and remarketing strategies.

1. Paid Advertising

• Create and manage campaigns through : Facebook, Instagram , Tik Tok , Youtube
• Set campaign objectives, audiences, budgets, and placements.
• Conduct A/B testing of audiences, creatives, and messages.
• Monitor and optimize campaigns regularly.
• Allocate budgets toward better-performing campaigns.

1. Social Media Management

• Manage the company's digital presence.
• Coordinate posting schedules with the Content Creator.
• Monitor comments, messages, inquiries, and customer engagement.
• Ensure online inquiries are properly responded to or transferred to Sales.
• Monitor social media trends.
• Prepare campaign performance reports.
• Identify underperforming campaigns.
• Recommend and implement optimization strategies.
• Analyze which platforms and campaigns generate the best customers.