Digital Marketing Manager - Logistics Business Unit ($1500-$2000)

Qualifications & Skills

• Experience: Minimum 7 years of proven experience in digital marketing, with at least 5 years focused specifically on logistics, supply chain, or B2B services.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A master’s degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus.
• Technical Proficiency: Strong knowledge of SEO/SEM tools (Ahrefs, SEMrush, Google Ads), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (Google Analytics, Data Studio).
• Content Acumen: Excellent written and verbal communication skills, with the ability to produce and direct engaging B2B content.
• Analytical Mindset: Data-driven decision-making ability, with a knack for interpreting complex metrics and turning them into actionable insights.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.
• Team Player: Collaborative attitude with experience working cross-functionally and with external agencies/vendors.

Job Overview
We are seeking a results-driven and strategic **Digital Marketing Manager** to lead the digital marketing initiatives for our Logistics Business Unit. In this pivotal role, you will own the end-to-end digital strategy, driving brand awareness, lead generation, and customer engagement for our logistics and supply chain solutions. You will work closely with cross-functional teams to translate business goals into impactful online campaigns, optimize performance, and deliver measurable ROI.

Key Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive digital marketing strategies aligned with the Logistics Business Unit’s objectives, including SEO/SEM, content marketing, email campaigns, social media, and paid media.
• Campaign Management: Plan, execute, and optimize multi-channel campaigns (Google Ads, LinkedIn, etc.) to generate qualified leads and nurture the sales funnel.
• Content & Branding: Collaborate with internal teams to create compelling, industry-relevant content (blogs, whitepapers, case studies, videos) that positions our logistics solutions as market leaders.
• Performance Analytics: Track, analyze, and report on key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition, and ROI. Use data-driven insights to refine strategies and improve efficiency.
• Website & SEO: Oversee the logistics unit’s web presence, ensuring SEO best practices, user experience optimization, and conversion rate improvements.
• Partnership & Collaboration: Coordinate with sales, operations, and product teams to ensure marketing initiatives align with business priorities and customer needs.
• Budget Management: Manage the digital marketing budget effectively, allocating resources for maximum impact and reporting on expenditure.
• Market Research: Monitor industry trends, competitor activities, and emerging digital tools to keep the unit ahead of the curve.