Digital Marketing Manager

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• Minimum 7 years of experience in digital marketing, with at least 3 years in real estate or property development.
• Strong knowledge of SEO/SEM, social media marketing, Google Ads, Facebook Ads, and email marketing.
• Experience with real estate digital platforms and CRM systems (e.g., Salesforce, HubSpot, or Zoho).
• Excellent communication, project management, and leadership skills.
• Analytical mindset with ability to interpret data and translate into actionable strategies.
• Creative thinker with strong eye for detail and brand identity.

Strategy & Planning

• Develop and implement a comprehensive digital marketing strategy for the Real Estate business unit.
• Align digital campaigns with overall business objectives, sales targets, and brand positioning.
• Conduct market research, competitor analysis, and customer insights to guide campaigns.

Digital Campaign Management

• Plan, manage, and optimize campaigns across digital channels including social media, Google Ads, SEO/SEM, email marketing, and property listing platforms.
• Create and manage content calendars that highlight projects, promotions, and events.
• Ensure consistency in brand messaging and tone across all platforms.

Content & Creative

• Oversee the creation of engaging content (graphics, videos, blogs, property features, virtual tours).
• Collaborate with internal teams, agencies, and creative partners to produce high-quality marketing materials.

Lead Generation & CRM

• Drive lead acquisition through targeted campaigns, online advertising, and partnerships with property portals.
• Work closely with the Sales team to ensure quality leads are generated, tracked, and nurtured effectively via CRM systems.

Analytics & Reporting

• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Prepare regular reports on ROI, conversion rates, and key KPIs.
• Provide insights and recommendations for continuous improvement.

Team Leadership & Collaboration

• Manage and mentor digital marketing team members.
• Coordinate with the Sales, PR, and Corporate Communications teams to ensure integrated marketing efforts.