General Manager

Workplace Circumstances

• Environment: Office
• Languages: English, Khmer
• Location: Phnom Penh

Position Summary

Annam (Cambodia) Company Limited is seeking an experienced, commercially minded General Manager to lead the company’s operations and next stage of development in Cambodia. The General Manager will turn strategy into clear plans and measurable results across sales, marketing, logistics, supply chain, finance, administration and customer service. This is a hands-on senior leadership role for a strong people manager with proven experience in FMCG, food and beverage, retail or distribution. The successful candidate will bring strength in Modern Trade and retail, sound financial judgement and a practical understanding of the Cambodian market.

Duties & Responsibilities

• Set and deliver the company’s five-year directions, annual operating plan, budgets and business priorities with the Managing Director and Board.
• Improve sales and marketing performance by setting clear channel, customer, product and team plans, with regular reviews and follow-through.
• Strengthen Modern Trade and retail relationships, distribution, execution and sustainable revenue growth.
• Lead department heads across Sales, Marketing, Logistics, Warehousing, Supply Chain, Finance, Administration and HR, and Customer Service.
• Manage revenue, margins, expenses, cash flow and return on investment; identify issues early and take corrective action.
• Improve demand forecasting, inventory planning and stock management to protect service levels, working capital and product freshness.
• Set practical KPIs, hold regular performance reviews and build accountability, collaboration and capability across the organization.
• Identify opportunities to improve processes, productivity, systems, internal controls, risk management and protection of company assets.
• Lead new product and brand launches, including market-entry plans and route-to-market execution.
• Build effective relationships with customers, suppliers, brand owners and business partners; support negotiations and contract implementation.
• Provide timely management reports and sound operational advice to the Managing Director and Board.

Benefits

• Allowance – Mobile/Internet
• Allowance – Transportation
• Insurance – Private Health
• Policy – Provident Fund / (NSSF)
• Paid Leave – Annual
• Seniority

Languages

• Khmer - Fluent
• English - Fluent

Qualifications

• Bachelor's Degree in business, management, finance, marketing or a related field as a minimum

Work History

• General Manager in Food and Beverage for 3 to 5 years is preferred

General & Technical Skills

• Significant experience in a General Manager, Deputy General Manager, Commercial Manager, Operations Manager or comparable leadership role
• A strong track record in FMCG, food and beverage, HORECA, retail, distribution or a related industry.
• Demonstrated Modern Trade and retail expertise and a good understanding of Cambodia’s commercial environment.
• Broad knowledge of sales, marketing, finance, supply chain, logistics, inventory and business operations.
• Strong financial and commercial skills, including budgeting, cost control, margin and profitability improvement, and ROI analysis.
• A practical, data-informed approach to problem-solving, planning and decision-making.
• Excellent leadership, communication, negotiation and team-development skills; able to align teams across departments.