Area Sales Manager (ASM)

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• Minimum 3–5 years of FMCG sales experience.
• Experience managing sales teams and territories.
• Strong field sales and market execution experience.
• Proficient in Microsoft Office and DMS systems.
• Willingness to travel frequently within assigned territories.

<b>1. Job Summary:</b>
The Area Sales Manager (ASM) is responsible for managing sales operations within assigned territories to achieve sales targets, distribution growth, and effective market execution. The role focuses on field execution, team coaching, distributor management, and market control.

<b>2. Key Responsibilities:</b>
<b>A. Area Sales Management</b>

• Achieve sales targets within assigned territories.
• Monitor outlet coverage and sales productivity.
• Increase numeric distribution and SKU penetration.
• Execute company sales plans effectively.
• Monitor territory performance and identify growth opportunities.

<b>B. Team Coaching & Supervision</b>

• Coach and supervise Supervisors and Sales Representatives.
• Conduct joint field visits and on-job training.
• Monitor attendance, discipline, and daily performance.
• Improve team capability and productivity.
• Ensure sales team follows company policies and procedures.

<b>C. Trade Execution & Market Control</b>

• Ensure proper execution of promotions and trade activities.
• Monitor merchandising, visibility, and retail pricing.
• Conduct market audits and competitor checks.
• Ensure route compliance and field discipline.
• Monitor market conditions and customer feedback.

<b>D. Distributor & Reporting Management</b>

• Monitor distributor stock and sales movement.
• Analyze DMS reports and prepare action plans.
• Submit weekly and monthly sales reports.

<b>E. Cross Functional Coordination</b>

• Coordinate with Supply Chain, Marketing, and Finance teams.
• Support product launches and market activities.
• Ensure product availability within assigned territories.

<b>3. KPI Responsibilities</b>

• Call Plan & Daily Success Visited
• New Product Register
• Sale Actual VS Sale Target
• Actual Sale by Item VS Target

<b>4. Competencies Required</b>
<b>Technical Competencies</b>

• Strong understanding of field sales operations.
• Knowledge of FMCG distribution and territory management.
• Familiar with DMS/CRM and reporting tools.
• Strong understanding of route planning and market execution.

<b>Leadership Competencies</b>

• Strong coaching and team supervision skills.
• Ability to motivate and manage field sales teams.
• Strong discipline and accountability mindset.

<b>Analytical Competencies</b>

• Ability to analyze sales performance and market trends.
• Strong problem-solving and planning skills.
• Good reporting and follow-up capability.

<b>Communication Competencies</b>

• Good communication and interpersonal skills.
• Strong negotiation and relationship management capability.
• Good command of Khmer and basic English.