Content Creator

Our Journey

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

About the Role
We’re looking for a highly creative Content Creator who’s confident both behind the camera and in front of it. You’ll make lo-fi, social-first content for our paid ads on Meta, TikTok, and more, and also feature as a face of ShopBack across our organic channels (TikTok and Instagram Reels).

You’ll bring ideas to life quickly, in a way that feels real, fun, and native to each platform. You’ll work closely with the Senior Brand Manager, as well as our Social, Growth, and Performance Marketing teams to make content that works as hard as it looks good.

Contract: [6-month] | [4-5 day/week] 

To apply: please include a portfolio or reel with examples of your on-camera work and any paid or organic content you’ve created.

Key Responsibilities

Paid Ad Creative (Meta & TikTok)

• Create scroll-stopping, UGC-style video ads for Meta and TikTok, from concept through to final cut.

• Turn briefs from the Growth & Performance teams into multiple hooks, angles and variations for testing.

• Review ad performance with the team and use it to iterate on what’s working.

• Keep ads feeling like native content, not ads.

• Appear on camera in TikToks, Reels and Shorts, bringing personality, humour and energy.

• Run lo-fi content end to end: ideate, script, shoot (mobile-first), edit, caption and publish.

• Plan and deliver a consistent flow of content with the Content Manager.

• Use insights, analytics and trends to improve how content performs.

• Stay across platforms, audio and editing trends and cultural moments.

• Experiment with new lo-fi formats and storytelling styles to grow reach and engagement.

• Pitch fresh ideas and quick prototypes.

• Assist with content uploads across ad platforms

• Provide concise and engaging ad copy and ad text/descriptions

Requirements

• Experience in social content creation, UGC-style content or short-form video production.

• Strong filming and editing skills, with a mobile-first approach.

• Comfortable on camera, with personality, humour and relatability.

• Proficient in CapCut, Canva and Descript, or similar lightweight tools.

• Solid understanding of TikTok, Reels and trends

• A fast-moving self-starter who can produce high volumes of content quickly.

• Excellent communication and collaboration skills.

• A genuine passion for social culture and content that feels current, fun and engaging.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.