Senior Digital Marketing

Job Description

• Develop annual/quarterly digital strategies, channel plans, content pillars and calendars aligned with FDCM and BU objectives.
• Lead content planning, copywriting/editing and message development for social media, website and campaigns.
• Manage digital channels and website content to ensure timely, accurate and brand-aligned communication.
• Plan and optimize paid digital campaigns, audience targeting, lead-generation activity and budget use.
• Drive SEO, website/content improvements and other relevant digital initiatives.
• Define KPIs, analyze performance, prepare reports and recommend optimization actions.
• Brief the Senior Graphic Designer and guide the Digital Marketing Specialist on execution, publishing and campaign support.
• Partner with BU stakeholders; ensure factual accuracy, approvals and applicable sector/regulatory communication requirements.

Monitor competitors, platform trends and audience behavior; recommend useful new formats and approaches.

Job Requirements

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business Administration, Media or related field; relevant digital certifications are an advantage.
• Minimum 3 years of digital marketing/content experience, including at least 1 years in a senior, supervisory or lead capacity; B2B/corporate experience preferred.

Hard Skill (Technical):

• Digital strategy/campaigns; content/copywriting; social and CMS; Meta/LinkedIn ads; SEO; GA4/platform analytics; KPI/budget/reporting; creative briefing.

Soft Skill (Core Competency):

• Strategic/analytical thinking; strong writing/detail; stakeholder management/coaching; ownership and deadline management.
• FDCM team; Healthcare, Scientific Laboratory and Construction Chemical BU/FU PICs; CEO Office, IT and other support functions.
• Digital/media agencies, website vendors, media suppliers and content-production partners as required.
• Travel/weekend event or content support may be required; must follow technical/regulatory content review and approval processes.