Trade Marketing Officer

Job Description

About the Role:
We are seeking a proactive and versatile marketing professional to drive our brand visibility both in-store and on the ground. In this dual-focus role, you will act as the crucial link between sales and marketing to optimize product placement, while also assist in executing high-impact offline events and campaigns.

Key Responsibilities:

. Act as the bridge between the sales and marketing teams to ensure unified brand messaging and goals.
. Work closely with the sales team and product consultants to enhance product placement and visibility.
. Develop promotional materials, displays, and sales tools to support ongoing campaigns.
. Monitor POP (Point of Purchase) and POSM (Point of Sale Materials) production quality and oversee their in-store implementation.
. Closely track and monitor market/category PSP segment trends.
. Gather insights on competitor activities, including pricing, promotions, campaigns, and product updates (main benefits, ingredients, and packaging).
. Conduct regular field visits to observe competitors’ on-ground events and analyze market situations to improve strategies.

Job Requirements

. Strong understanding of sales and marketing coordination, product placement, and in-store execution.
. Proven experience with POP/POSM development, production monitoring, and in-store implementation.
. Strong analytical skills to track market trends and competitor activities (pricing, promotions, campaigns, products).
. Strong organizational, communication, and problem-solving skills.
. Flexibility and willingness to conduct field visits and work flexible hours during events.