Digital Marketing and Media Lead

Workplace Circumstances

• Environment: Office
• Languages: English, Khmer
• Location: Phnom Penh

Position Summary

Location: Phnom Penh (some travel outside PP)

Reporting to: Marketing Director

Probationary Period: 3 months

As Digital Marketing and Media Lead, you will lead Marie Stopes International Cambodia’s (MSIC) digital marketing work, ensuring MSIC is reaching existing and potential clients online with messaging on MSIC’s services, with the ultimate aim to drive client footfall to MSIC healthcare service delivery points. You will design and implement MSIC’s digital strategy and be responsible for creating content that can be used on a variety of digital platforms, including MSIC’s website, and social media channels.

Duties & Responsibilities

• Digital Marketing Strategy Design and Implementation
• Review the MSIC marketing strategy and annual plan, design and implement the strategy/plan focused on digital marketing
• Keep up-to-date with trends in population digital behaviour and new digital marketing approaches
• Keep up-to-date with MSI’s global marketing guidelines and ensure MSIC is compliant where necessary
• Propose and execute new ways of creating and distributing content that enables MSIC to reach more clients with information and sell more MSIC healthcare services
• Implement and monitor MSIC digital campaigns by developing and uploading content in line with the digital marketing strategy
• Support the MSIC contact centre staff to check MSIC social media profiles, including answering questions and inquiries from our clients when necessary
• Design approaches to monitor and evaluate the effectiveness of MSIC’s digital marketing campaigns/content and take on board findings to design future approaches
• Create monthly reports on MSIC’s digital marketing activities and results and present these to internal stakeholders when necessary
• Ensure any donor deliverables in relation to digital marketing are delivered on time and on budget.
• Creation of digital content and social media management
• Create content for digital platforms and on occasions, work with creative/marketing/graphic design agencies
• Develop content and keep the MSIC website up-to-date
• Manage MSIC owned social media channels (Facebook, IG, TikTok, YouTube, LinkedIn, Google Business) and ensure audiences are engaged
• Run results-driven paid and/or organic digital campaigns on Meta and TikTok
• When necessary, take photos, film footage and carry out editing
• Media Relations
• Manage media relations, including relationships with journalists and influencers for review, stories, press releases, and interviews
• Manage all media requests. Answer inquiries from the media and ensure that messages are in line with the MSIC brand and message
• Actively connect with influential media outlets and journalists to place stories/ads about MSIC and relevant sexual and reproductive health news
• If required, orient MSIC spokespeople on managing interviews and other media related-activities.
• Case-study development and donor reporting
• Respond to requests in developing case-studies for donor projects when necessary
• Support donor reporting when required
• Pro-Active MSIC Team Member
• Work collaboratively with MSIC team members, seeking input into your work
• Carry-out other duties delegated by the Marketing Director

Languages

• English - Fluent
• Khmer - Fluent

Qualifications

• Bachelor's Degree in Communications, Marketing or relevant field or related experience.

Work History

• Work experience for 5 years as a minimum

General & Technical Skills

• Experience of designing digital marketing strategies/campaigns/approaches with clear goals
• Experience in producing a range of engaging content for a variety of online media
• Experience of monitoring and evaluating the effectiveness of digital marketing approaches and using learning to influence future strategies
• Experience of working in the health sector is desirable
• Can develop innovative, engaging and creative content for specific target audience
• Knows how to manage and monitor social media outlets like Facebook and YouTube
• Displays in-depth knowledge and understanding of audience engagement strategies
• Excellent written communication skills in Khmer and English
• Has strong interpersonal & listening skills
• Photography, filming and photo/film editing skills

Soft Skills

• Strong supporter of sexual and reproductive health rights for all men/women, including abortion services
• Results focused - goes above and beyond
• Self-motivational/Self Starter
• Team Player
• Willing to provide capacity building to staff members with limited marketing knowledge
• Must be committed to ensuring MSIC’s marketing approaches are inclusive and encourage marginalised groups to seek and access sexual and reproductive health services