Digital Marketing Supervisor

Workplace Circumstances

• Environment: Office
• Languages: English, Khmer
• Location: Phnom Penh

Duties & Responsibilities

• Digital Marketing Strategy and Planning
• Develop and implement digital marketing strategies aligned with company objectives, brand positioning, and sales targets.
• Prepare digital marketing plans, budgets, and campaign calendars.
• Identify digital marketing opportunities based on market trends, consumer behavior, competitor activities, and business priorities.
• Brand and Content Management
• Develop content plans for product promotions, brand campaigns, new product launches, seasonal promotions, and consumer engagement.
• Integrate digital campaigns with in-store promotions, point-of-sale materials, retail activations, and other offline marketing activities.
• Oversee the creation of marketing content, including graphics, videos, short-form videos, captions, and promotional materials.
• Track competitors' promotional activities, pricing communications, product positioning, and digital campaigns.
• Digital Advertising and Campaign Management
• Develop digital campaigns for new product launches, product sampling, promotional offers, and seasonal marketing activities.
• Monitor campaign performance, advertising expenditure, cost efficiency, reach, engagement, and conversions.
• Evaluate campaign effectiveness and recommend appropriate adjustments to improve marketing investment efficiency.
• Plan, execute, and optimize paid digital advertising campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant platforms.
• Budget Management
• Prepare and manage digital marketing budgets.
• Prepare budget forecasts and recommend cost-effective marketing solutions.
• Allocate advertising expenditure across channels according to campaign objectives and monitor campaign and production expenses.
• Analytics and Performance Reporting
• Analyze campaign results using platform analytics, website analytics, and available sales data and prepare campaign-end performance reports for management.
• Evaluate marketing effectiveness against targets, budgets, and business objectives.
• Provide recommendations to improve campaign performance, consumer engagement, and commercial results.
• Maintain accurate records of digital marketing activities, expenditures, and outcomes.
• Team Leadership
• Lead, supervise, and develop the digital marketing team, including assigning responsibilities and monitoring performance.
• Establish team objectives, individual KPIs, work plans, and performance expectations.
• Coach team members and improve their digital marketing knowledge and capabilities.

Languages

• Khmer - Fluent
• English - Fluent

Qualifications

• Bachelor's Degree in Marketing, Business Administration or a related field

General & Technical Skills

• 4 to 6 years of digital marketing experience including strategy development, budget management, campaign coordination and at least 2 years in a managerial preferably within FMCG, food & beverage, retail, or a digital agency.
• Strong analytical, communication, project management, and problem-solving skills.
• Ability to manage multiple campaigns, deadlines, and budgets.
• Familiarity with Cambodian consumer behavior, local digital platforms, and market trends.
• Proficiency in Khmer and English; additional languages are an advantage.