Strategy Media Manager

Workplace Circumstances

• Environment: Office
• Languages: English, Khmer
• Location: Phnom Penh

Position Summary

JOB CATEGORY: Digital Marketing and Advertising Agency

Department: Media Strategy & Planning

Working Days: Monday – Friday

Working Hours: 9:00 AM – 6:00 PM (Monday – Friday)

Report to: Account Director

The Strategy Media Manager is responsible for developing and leading data-driven media strategies that deliver measurable business results for clients. This role translates client objectives into integrated media plans across digital, social, search, and traditional channels, oversees media buying and campaign optimization, manages media partner relationships, and leads the media team, while working closely with the Account Director to strengthen client partnerships and grow accounts.

Duties & Responsibilities

• Media Strategy & Planning
• Develop integrated media strategies and plans based on client business objectives, target audiences, and budgets.
• Conduct audience, market, and competitor media analysis to identify insights and channel opportunities.
• Recommend optimal channel mix, budget allocation, flighting, and KPIs across digital, social, search, programmatic, and traditional media.
• Lead media strategy input for new business pitches, proposals, and annual client planning.
• Media Buying & Campaign Activation
• Oversee media buying, negotiation, and booking to secure the best value, placements, and added-value opportunities.
• Supervise campaign setup, trafficking, and launch on Meta, Google, TikTok, YouTube, and other platforms.
• Monitor campaign delivery and lead ongoing optimization to maximize performance and return on investment.
• Client Partnership & Account Collaboration
• Partner with the Account Director to understand client business goals, briefs, and expectations.
• Present media strategies, plans, and performance results to clients with clear insights and recommendations.
• Act as the senior media point of contact for clients and escalate critical issues to the Account Director.
• Identify opportunities to grow client accounts through expanded media scope and new channels.
• Media Partner & Vendor Management
• Build and maintain strong relationships with media owners, platforms, publishers, and vendors.
• Negotiate rates, contracts, and terms with media partners in line with agency standards.
• Evaluate new media products, technologies, and partners to strengthen the agency's media offering.
• Ensure media orders, invoices, and reconciliations are accurate and properly documented in coordination with Finance.
• Team Leadership & Development
• Lead, coach, and manage the media planning and buying team to deliver high-quality work on time.
• Set clear objectives, conduct performance reviews, and support team members' professional development.
• Collaborate with Account Service, Creative, Social Media, and Strategy teams to deliver integrated campaigns.
• Establish and improve media planning processes, templates, and best practices.
• Performance Measurement & Reporting
• Define campaign KPIs and measurement frameworks aligned with client objectives.
• Track key metrics, including reach, frequency, impressions, CPM, CPC, CTR, conversions, and ROAS.
• Prepare and review weekly, monthly, and post-campaign performance reports with insights and recommendations.
• Stay current with media trends, platform updates, and industry developments in Cambodia and the region.

Benefits

• Competitive salary based on experience and qualifications.
• Public holidays and annual leave in accordance with Cambodian Labour Law.
• NSSF registration and coverage as applicable.
• Professional development and career growth opportunities.
• Collaborative and professional working environment.
• Seniority Pay

Languages

• Khmer - Fluent
• English - Fluent

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Media, Business Administration, or a related field

General & Technical Skills

• Minimum 5–7 years of experience in media planning, media buying, or media strategy, including at least 2 years in a managerial role.
• Proven experience in developing integrated media plans for multiple clients, preferably in a digital marketing or advertising agency.
• Strong knowledge of digital advertising platforms, including Meta Ads Manager, Google Ads, TikTok Ads, and programmatic buying.
• Proficiency in Microsoft Office and media analytics tools such as Google Analytics, Looker Studio, or similar.
• Excellent command of Khmer and English, both written and spoken.

Soft Skills

• Strategic thinking and strong media planning expertise.
• Analytical thinking and data-driven decision-making.
• Leadership, team management, and coaching.
• Negotiation and media partner relationship management.
• Strong presentation, communication, and client management skills.
• Budget management and attention to detail.
• Results orientation, professionalism, and integrity.