Social Media Manager

Job Description

• Develop and implement social media strategies aligned with the company's marketing objectives.

• Create, schedule, and publish engaging content on Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

• Produce and manage content including graphics, photos, videos, and promotional campaigns.

• Respond to comments, messages, and inquiries in a timely and professional manner.

• Plan and execute social media campaigns for course launches, events, workshops, and student activities.

• Monitor social media trends and recommend new ideas to improve audience engagement.

• Track campaign performance using analytics tools and prepare monthly performance reports.

• Coordinate with the marketing and academic teams to ensure consistent branding and messaging.

• Manage paid social media advertising campaigns and optimize performance within the allocated budget.

• Maintain the organization's online reputation and ensure all content reflects the brand image.

Requirements

Able to lead and execute effective online and offline marketing campaigns.

Able to collaborate with the Digital Team to create engaging content for the school's social media marketing.

Able to work closely with the Sales Team to develop marketing and promotional plans that achieve sales targets.

Able to organize and manage workshops, seminars, and education fairs.

Able to prepare and present reports on marketing activities to Management.

Research and develop video scripts and content ideas.

Develop creative concepts for marketing campaigns.

Strong understanding of social media trends and the Facebook and TikTok algorithms.

Passionate about international education.