Cluster Head

Overview

Act as the business leader and commercial owner of an assigned area, accountable for area P&L delivery, revenue, subscriber growth, market share, channel productivity, and execution quality. The role converts regional strategy into a local business plan, leads Field Sales Executives and Smart Shop performance, coordinate agencies and dealers, and coordinates cross-functional actions to achieve sustainable area growth.

Job Responsibilities

Area P&L and business plan

• Own the area business plan, P&L drivers, revenue, gross adds, recharge, market share, and controllable commercial costs. 
• Diagnose gaps by territory, outlet, product, site, and channel and implement corrective or growth actions. 
• Recommend resource, campaign, network, coverage, and partnership priorities to the Regional Sales Head. 

 Territory and field leadership

• Lead, coach, deploy, and performance-manage Field Sales Executives across assigned territories. 
• Set route and PJP expectations, review daily execution, improve visit quality, and intervene on non-performance. 
• Maintain clear territory ownership, coverage, outlet data, and succession for field roles. 

Channel and Smart Shop performance 

• Drive dealer productivity, acquisition, reactivation, availability, visibility, and promotion execution. 
• Own commercial performance of Smart Shops in the area while partnering with Operations on standards and controls. 
• Coordinate agency service and escalate structural partner issues through the approved governance path.

Local market leadership 

• Track competitors, customer needs, community opportunities, local influencers, new sites, and low-share areas. 
• Lead locally relevant activation, partnerships, and authority engagement within delegated parameters. 
• Overseeing trade marketing, local branding, POSM together with Operation Leads. 
• Represent Smart values and ensure ethical, compliant treatment of dealers and customers.

Job Requirements

• Bachelor’s degree in business and administration, Sales, Marketing, Management, Economics, or a related field. 
• Minimum 6-7 years of experience in field sales, distribution, retail, territory, or channel management, preferably in telecommunications, FMCG, or consumer goods. 
• At least 2 years of experience leading sales teams and managing a commercial territory. 
• Strong commercial acumen with the ability to drive sales performance, revenue growth, and market expansion. 
• Strong leadership, coaching, stakeholder management, and team development skills. 
• Strong analytical, problem-solving, and decision-making capabilities. 
• Good communication and presentation skills. 
• Good command of English, both written and spoken.