Head of Marketing (For Home and Kitchen Appliances)

III. Qualifications & Requirements

• Education:
• Bachelor's Degree in Marketing, Business Administration, Management, or related field.
• Master's Degree / MBA is an advantage.

• Experience:
• Minimum 5+ years of experience in Marketing, Strategic Planning, Business Development, or Commercial Management.
• At least 3–5 years in a senior marketing management or leadership position.
• Experience managing multiple marketing functions, brands, channels, or Business Units is preferred.

• Language Requirements:
• Khmer is an advantage
• Fluent in English.

📋 How to Apply
Ready to take the next step in your career? Send your CV and cover letter to our HR team today:

📨 hr@jcmnippon.com
📞 078 30 22 66 / 099 34 22 66 / 095 96 22 66
📍 Office Address: #51, St. 271, Sangkat Phsar Derm Thkov, Khan Chamkarmorn, Phnom Penh.

I. Position Overview
To lead the Group's overall Marketing Strategy, Planning, Brand Development, Trade Marketing, Digital Marketing, Content, and Activation across all Business Units, ensuring marketing activities are aligned with business priorities and deliver sustainable business growth, customer growth, brand value, and marketing ROI.

II. Key Responsibilities

1. Marketing Strategy & Planning

• Develop the Group's overall Marketing Strategy in alignment with business objectives and growth priorities.
• Lead the development of the Annual Marketing Plan, Quarterly Plan, and Marketing Calendar for all Business Units.
• Translate business targets into clear marketing objectives, priorities, initiatives, and KPIs.

1. Marketing Leadership & Management

• Lead and provide strategic direction to the Brand, Trade Marketing, Digital & Data, and Content & Activation teams.
• Set clear objectives, KPIs, priorities, and performance expectations for each Marketing Manager.
• Review and approve departmental plans, major campaigns, budgets, and key marketing initiatives.

1. Brand & Portfolio Strategy

• Lead the development of Brand Strategy, Brand Positioning, and Brand Architecture across the BUs.
• Ensure each Business Unit has clear brand positioning and customer value propositions.
• Guide brand and product portfolio priorities based on market opportunities and business potential.

1. Trade Marketing & Commercial Marketing

• Lead the overall Trade Marketing Strategy in alignment with Sales and Business Unit objectives.
• Ensure marketing programs support sales growth, customer acquisition, channel development, and market penetration.
• Review promotional strategies, trade programs, merchandising, POSM, and channel activities.

1. Digital, Data & Customer Marketing

• Lead the Group's Digital Marketing and Data-driven Marketing Strategy.
• Ensure customer and market data are used to improve marketing decisions and customer engagement.
• Review digital performance, customer acquisition, engagement, leads, conversion, and retention.

1. Content, Campaign & Activation

• Lead the overall Content, Communication, Media, Campaign, and Activation Strategy.
• Ensure major campaigns are aligned with brand strategy, customer needs, and business priorities.
• Guide the planning and evaluation of major events, activations, product launches, and communication campaigns.

1. Budget & ROI Management

• Lead the annual Marketing Budget Planning and resource allocation process.
• Monitor Marketing spending against approved budgets and priorities.
• Evaluate campaign effectiveness and Marketing ROI / ROMI.

1. Cross-Functional & Business Unit Collaboration

• Work closely with Sales Division to align Marketing Strategy with sales and revenue objectives.
• Collaborate with Product Development and Technical Service Teams on product positioning, launches, and customer value propositions.
• Coordinate with Supply Chain and Factory Operations to ensure marketing plans are aligned with product availability and operational readiness.

1. Other

• The others task assignment by top management