Marketing Strategist

Job Description

FRANANDO is urgently looking for a qualified candidate for the following position:

Key Responsibilities

• Develop and implement marketing strategies.
• Conduct market research to understand customer needs, market trends, and competitors.
• Identify target customers and develop appropriate marketing campaigns.
• Create marketing plans for online and offline channels.
• Develop strategies for Facebook, TikTok, Instagram, Telegram, and other digital platforms.
• Work closely with the Sales, Design, Production, and Content teams.
• Plan product launches, promotions, discounts, and seasonal campaigns.
• Analyze marketing performance, customer behavior, and sales results.
• Monitor competitors' products, pricing, promotions, and marketing activities.
• Develop ideas for product positioning, branding, packaging, and promotional materials.
• Manage and optimize marketing budgets to achieve business objectives.
• Prepare monthly marketing reports and recommendations for management.
• Build partnerships with influencers, retailers, distributors, and other potential business partners.
• Continuously identify new opportunities to increase product sales and market share.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 2–3 years of experience in marketing strategy, preferably in bags, fashion, retail, consumer products, or e-commerce.
• Strong understanding of digital marketing and social media platforms.
• Experience in developing marketing campaigns and promotional strategies.
• Good analytical, communication, and presentation skills.
• Creative thinking with strong problem-solving skills.
• Ability to understand customer behavior and market trends.
• Knowledge of branding, e-commerce, and content marketing is an advantage