SENIOR DEGITAL MARKETING OFFICER - KOI Thé Cambodia

MINIMUM JOB REQUIREMENT

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or related field.
• 2–3 years of experience in branding, social media, digital marketing, or content execution, preferably in F&B, retail or consumer-facing industry.
• Basic understanding of Facebook, Instagram, TikTok, Google Business, and TripAdvisor platform management.
• Skilled in campaign coordination, influencer engagement, content planning, and performance tracking using digital analytics tools.
• Possess strong communication, coordination, and stakeholder management skills, with attention to execution quality and timelines.
• Good commend of English and Khmer language, both writing and communication
• Proactive, creative, commercially driven and able to work in a fast-paced environment with strong ownership mindset.

COMMUNICATION REQUIREMENT
INTERNAL

• Team Leadership team
• Unit Leadership team
• Skilled Professional team
• Frontline Operations team
• Operational Support team

EXTERNAL

• Influencers and Bloggers
• Creative and Media Agencies / Freelancers
• Digital Agencies
• Customers and Online Communities

TRAVEL REQUIREMENT
✓ YES ☐ NO
If Yes, specify frequency: Ad Hoc / As Required

ABOUT US

KOI Thé is a globally recognized premium bubble tea brand originating from Taiwan, under the well-established 50 Lan legacy. Since entering the Cambodian market in 2014, KOI Thé has become one of the nation’s leading beverage chains, offering consistently high-quality handcrafted drinks paired with exceptional customer service.
As part of the KOI International Group, KOI Thé operates in 16 countries with more than 600+ stores worldwide, including over 43+ locations across Cambodia—serving thousands of customers daily in Phnom Penh and key provinces.

JOB SUMMARY

The Senior Digital Marketing Officer is responsible for planning, executing, and optimizing digital marketing initiatives to strengthen KOI Thé Cambodia's online brand presence, customer engagement, and business growth. The role leads social media content planning, digital campaign execution, influencer collaborations, and employer branding initiatives to increase brand awareness, audience growth, and customer engagement. By monitoring campaign performance, analyzing digital insights, and identifying market trends, the incumbent continuously improves content effectiveness and marketing performance while collaborating with internal teams and external partners to ensure successful campaign execution.

JOB RESPONSIBILITIES

• Plan and execute monthly social media content plans to strengthen online brand presence, posting consistency, engagement rate, and audience growth across key digital platforms.
• Coordinate influencer and blogger collaborations to increase campaign exposure, content reach, and brand awareness.
• Plan and execute digital content for product launches, store openings, promotions, CSR activities, and activations to increase awareness, customer engagement, and store traffic.
• Participate in producing employer branding content and initiatives that strengthen talent attraction and enhance company brand perception.
• Monitor content performance and optimize campaigns to achieve defined KPI growth in reach, engagement, and follower performance.
• Track campaign performance, platform insights, and competitor activities to recommend content and branding improvements.
• Perform other tasks as assigned.

WHY WORK WITH US
At KOI Thé Cambodia, we believe our people are the key to our success. More than serving quality beverages, we create meaningful career opportunities where individuals can learn, grow, and realize their full potential.
As part of a globally recognized brand, you will work in an environment that values excellence, collaboration, innovation, and continuous development. Whether you are starting your career or looking for your next challenge, KOI Thé provides the platform, support, and opportunities to help you succeed.
We foster a positive and high-performing culture where diverse talents come together to deliver exceptional customer experiences while growing professionally. As we continue our expansion in Cambodia, we invite passionate and ambitious individuals to join us in shaping the future of the brand.
Grow with KOI Thé. Build your future with us.

How to apply

If you are someone who values growth, discipline, collaboration, and meaningful hospitality, we invite you to apply via below:
Email : cambodia.hr@karanakkoi.com and hellohr@sathawat.com
Kindly note that only shortlisted candidates will be contacted for interview