Senior Specialist, Corporate Product

JOB RESPONSIBILITIES

• Identify potential corporate customers & create lead acquisition/referral campaigns.
• Review customer journey & reduce friction in corporate onboarding.
• Develop & launch self-onboarding journey with sales & technical team.
• Work with Business tribes to propose loyalty programs for corporate customers & relevant Wing users to drive active corporate customers.
• Work with Value Proposition managers & relevant stakeholders to cross-sell & upsell products to corporate customers.
• Identify untapped market opportunities thru regular research & survey.
• Initiate ideas & work on business cases for development proposal.
• Work closely with business, technical, regulatory & customer experience teams to enhance product offering to corporate customers.
• Own go-to-market strategies & communication for initiative launching.
• Drive business growth by developing and optimizing connection platform including in person & digital base.
• Monitor & evaluate program performances.
• Ensure branding visibility & training materials necessary to support onboarding, training & refreshment.
• Conduct monthly or quarterly review to maximize customer NPS.
• Work closely with Customer experience team to review & monitor corporate inquiries, complaint & issue resolution.

JOB REQUIREMENTS

• 2–5 years in corporate or merchant management, customer segmentation, product marketing, or other related fields.
• Proven track record of running acquisition/retention/win-back campaigns - corporate banking related is a plus.
• Experience in analyzing customer behavior and creating actionable insights.
• Running go-to-market strategies, promotional campaigns and marketing communication execution.
• Knowledge in Marketing and campaign lifecycle management & Customer segmentation.
• Data analytics & reporting tools (Excel/PowerPoint).
• Product lifecycle & user experience concepts.
• Adaptability to fast-paced environments.
• Good health to handle workload, stress, and long hours if required.