Senior Campaign & Communication Executive

Job Purpose

Lead the planning, coordination, and execution of dealer campaigns and communications to drive sales performance, strengthen dealer engagement, and support the achievement of strategic commercial objectives across the Sales & Distribution network. 

Ensure the clear, accurate, and consistent delivery of campaigns across dealer, field, and digital channels. Oversee campaign performance monitoring, reward fulfilment, and programmed information, and provide evidence-based recommendations to enhance participation, customer quality, revenue contribution, and overall campaign effectiveness. 

Job Responsibilities

Dealer Program Management 

• Develop and govern dealer campaigns and programmed with clearly defined objectives, target segments, mechanics, eligibility criteria, timelines, budgets, and measures of success. 
• Coordinate end-to-end campaign implementation with Sales, Product, Finance, Procurement, Operations, and other relevant stakeholders to ensure accurate, timely, and compliant execution. 
• Evaluate dealer participation, gross additions, revenue contribution, customer quality, and pro-gramme effectiveness; identify performance gaps and recommend appropriate corrective measures. 
• Administer dealer incentive, recognition, and signage-support programmed, including validation, approval coordination, payment monitoring, and fulfilment. 
• Maintain complete and accurate campaign documentation, performance trackers, and post-campaign evaluations, and prepare concise management reports with relevant insights and recommendations. 

Campaign and program communication 

• Campaign communications: Develop clear, accurate, and compelling trade letters, campaign briefs, dealer announcements, FAQs, and digital content in accordance with approved campaign mechanics and brand standards. 
• Dealer engagement: Design and implement engagement and motivation initiatives that enhance dealer awareness, participation, and satisfaction. 
• Channel governance: Manage content across the Dealer App, Telegram, dealer hotline, and other communication channels, ensuring that all information remains current, consistent, and published in accordance with agreed schedules. 
• Rewards and fulfilment: Validate campaign outcomes, coordinate reward redemption and sup-plier fulfilment, resolve discrepancies, and ensure accurate and timely delivery. 
• Field enablement: Develop briefing and training materials, deliver campaign briefings and re-fresher sessions, and provide FSS and Cluster teams with timely support in resolving execution-related issues. 
• Any other tasks assigned by the line manager.  

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related discipline. 
• Three years of relevant experience in campaign management, sales operations, channel communication, dealer management, or a related commercial role. 
• Sound knowledge of sales channels, campaign planning, dealer operations, customer acquisition, and commercial performance measurement. 
• Strong numerical, analytical, organizational, and management-reporting capabilities. 
• Demonstrated ability to translate campaign requirements and performance data into clear communications, practical actions, and decision-support insights.  
• Experience in telecommunications, consumer goods, financial services, retail, or another fast-paced, multi-channel environment is preferred. 
• Proven experience coordinating cross-functional stakeholders, external suppliers, campaign communications, performance tracking, and reward fulfilment.  
• Advanced campaign planning, project coordination, prioritisation, and execution capabilities. 
• Excellent written and verbal communication skills, with the ability to produce clear, precise, and audience-appropriate English-language content. 
• Strong stakeholder management, negotiation, analytical, and problem-solving capabilities. 
• Advanced proficiency in Microsoft Excel and PowerPoint, with practical knowledge of Word, reporting tools, and digital communication platforms. 
• High degree of integrity, attention to detail, initiative, and collaboration, with the ability to manage competing priorities while maintaining accuracy and quality.