Digital Graphic Designer & Video Editor and Digital Marketing Specialist

Qualifications & Requirements

• Education: Bachelor’s degree in Graphic Design, Digital Marketing, Communications, or a related field (or equivalent professional experience).
• Experience: Minimum 3 years of hands-on experience in graphic design, video editing, and digital marketing.
• Technical Skills:
• Proficiency in Adobe Creative Suite (especially Photoshop, Illustrator, Premiere Pro, After Effects).
• Experience with design tools (e.g., Canva, Figma) and video editing software (e.g., DaVinci Resolve, Final Cut Pro).
• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, TikTok) and their content best practices.
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) and analytics platforms (e.g., Google Analytics, Meta Pixel).
• Basic knowledge of HTML/CSS for email templates is a plus.
• Soft Skills:
• Exceptional creativity, with a keen eye for detail and typography.
• Strong project management and organizational skills, able to manage multiple priorities.
• Excellent written and verbal communication skills in English.
• Self-motivated, collaborative, and open to constructive feedback.

#Graphic Design & Video Editing

• Create high-quality visual assets for digital platforms, including social media posts, website banners, email campaigns, and paid ads.
• Edit and produce video content for promotional, educational, and brand storytelling purposes (e.g., product demos, explainer videos, reels, and YouTube).
• Ensure all creative work aligns with brand guidelines, maintains visual consistency, and reflects current design trends.
• Use motion graphics and animation techniques to elevate video content and enhance user engagement.
• Manage the end-to-end production process—from storyboarding and design to final delivery—while meeting tight deadlines.

#Digital Marketing

• Plan, execute, and monitor digital marketing campaigns across channels (e.g., social media, email, SEO/SEM).
• Grow and manage social media accounts by creating a content calendar, scheduling posts, and engaging with audiences.
• Optimize website and campaign copy for search engines; analyze performance data using tools like Google Analytics.
• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Collaborate with the marketing team to define KPIs, track ROI, and provide actionable recommendations to improve campaign efficiency.