Senior Sales Manager

Job Description

Job Summary:
The Senior Sales Manager is responsible for driving room revenue and business growth across the hotel group by developing and implementing effective sales strategies, expanding market opportunities, and building strong relationships with corporate clients, travel agencies, and key business partners.

Key Responsibility:

• Sales Strategy & Revenue Growth: Develop and execute strategic sales plans to achieve room revenue targets and maximize business opportunities across all properties.
• Market Analysis & Business Planning: Analyze market trends, competitor activities, and business performance to identify opportunities and establish effective sales strategies.
• Business Development: Identify and secure new business opportunities, target markets, and potential client segments to expand the hotel's customer base and revenue.
• Corporate & Agency Account Management: Develop and maintain strong relationships with corporate clients, travel agencies, tour operators, and key business partners to generate repeat business.
• Sales Activities & Client Engagement: Conduct regular sales calls, client meetings, property site inspections, presentations, networking, and business development activities.
• Sales Team Leadership: Lead, coach, and support the sales team to achieve individual and departmental targets while maintaining high professional standards.
• Client Relationship Management: Ensure timely and professional responses to client inquiries, business leads, and requests within the established 24-hour response standard.
• Sales Negotiation & Contract Management: Oversee proposals, rate negotiations, contracts, and business agreements to secure profitable accounts and long-term partnerships.
• Revenue & Pricing Coordination: Work closely with the General Manager and Revenue Management team to review room rates, promotional offers, and sales strategies in line with revenue objectives.
• Cross-Departmental Coordination: Collaborate with hotel operations and relevant departments to ensure smooth execution of confirmed business and consistent service delivery.
• Market Representation & Networking: Represent the hotel group at trade shows, travel exhibitions, industry events, FAM trips, and community networking activities to strengthen brand awareness and market presence.
• Performance Monitoring & Reporting: Monitor sales performance, evaluate progress against targets, prepare regular sales reports, and recommend improvement plans to management.

Job Requirements

• BA/MS degree in hospitality and tourism, business administrative, Sales, Marketing, or other relevant fields.
• Minimum 5 years’ experience as manager in sales from Hotels or luxury brand is an advantage.
• Knowledge of hotel and competitive market.
• Ability to communicate customer needs, independently.
• Be able to work under pressure with high responsibility
• Excellent interpersonal, written, and oral communication skills.
• Excellent in English speaking.
• Knowledge of MS Office applications.