Senior Trade Marketing Manager

Job Description

• Develop and implement trade marketing strategies and plans to achieve sales and business objectives.

• Plan and manage Trade Promotions, A&P, POSM, merchandising, and channel activation activities.

• Monitor product visibility, display, placement, pricing, and merchandising standards across trade channels.

• Analyze market trends, customer insights, competitor activities, and sales performance to identify growth opportunities.

• Work closely with Sales, Marketing, and Distributor teams to ensure effective execution of trade marketing plans.

• Manage and optimize trade marketing budgets and promotional spending.

• Conduct regular market visits and field audits to monitor execution and compliance.

• Develop channel-specific strategies and promotional programs based on market and customer needs.

• Track and evaluate the effectiveness and ROI of trade marketing campaigns and promotions.

• Lead and guide the Trade Marketing/Merchandising team to achieve business targets.

• Prepare regular reports and provide strategic recommendations to management.

Requirements

• Strong experience in Trade Marketing, Merchandising, and Channel Development.

• Able to plan and manage A&P, POSM, Trade Promotions, and Merchandising activities.

• Skilled in monitoring product visibility, display, placement, pricing, and merchandising standards.

• Strong coordination skills with Sales Teams and able to conduct field audits and market visits.

• Experienced in team management, KPI monitoring, and performance reporting.

Working Hours – 8:30 AM – 5:00 PM
Off Day : Sat-Sun