Digital Marketing and Creative Content Manager

Job Description

We are seeking a creative, strategic, and results-oriented Digital Marketing and Creative Content Manager to lead digital marketing initiatives, content creation, video production, and integrated marketing campaigns. This role combines marketing strategy with hands-on content leadership to drive brand awareness, customer engagement, lead generation, and revenue growth. 

The ideal candidate is both a marketer and a storyteller who can develop impactful campaigns, manage content production, and analyze performance to continuously improve results.
 

Responsibilities

     Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business goals. 
• Create annual, quarterly, and monthly marketing plans with measurable KPIs. 
• Identify new growth opportunities, audience segments, and acquisition channels. 
  Campaign Planning & Leadership 
• Lead end-to-end marketing campaigns from concept to execution. 
• Develop campaign objectives, messaging, timelines, budgets, and performance metrics.
• Coordinate internal teams and external vendors to ensure successful campaign delivery.
• Manage product launches, promotional campaigns, lead-generation initiatives, and brand awareness activities.
• Monitor campaign performance and implement continuous improvements. 
  Creative Content Management
• Develop and oversee content strategies for both brands.
• Create and manage content calendars across all digital channels. 
• Ensure consistent brand messaging and visual identity. 
  Video Production & Creative Direction
• Plan, coordinate, and lead video shoots for marketing campaigns, product promotions, events, interviews, testimonials, and educational content. 
• Develop creative concepts, scripts, storyboards, and production plans
• Direct video and photo shoots to ensure high-quality brand-aligned content.
• Work closely with videographers, photographers, designers, and editors.
• Manage content production schedules and project timelines.
• Optimize video content for multiple platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, and websites. 
  Social Media Management
• Oversee social media strategy and content execution.
• Manage community engagement and audience growth.
• Analyze social media performance and recommend improvements.
• Stay updated on platform trends and emerging content formats.
•  Plan and manage paid advertising campaigns across Social Media Platform.
   Analytics & Reporting
• Track and analyze marketing performance using digital analytics tools.
• Prepare monthly performance reports and actionable insights. 
• Measure campaign effectiveness against KPIs and business objectives.
• Use data-driven decision-making to improve marketing outcomes. 
  Team & Vendor Management
• Lead and mentor marketing, content, and creative team members.
• Manage relationships with agencies, freelancers, and production partners. 
• Ensure timely delivery of marketing projects and creative assets.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Media, or a related field. 
• 4+ years of experience in digital marketing, content marketing, or brand management.
• Proven experience leading marketing campaigns and content initiatives.
• Strong knowledge of digital advertising, social media marketing, SEO, and email marketing. 
• Experience planning and managing video production projects. 
• Proficiency with marketing and analytics tools.
• Excellent project management and organizational skills.
• Strong copywriting, communication, and presentation abilities. 
  Preferred Qualifications
• Experience in consulting, professional services, retail, or e-commerce industries.
• Knowledge of graphic design and creative production workflows. 
• Experience with content creation tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
• Experience managing creative teams and external production vendors. 
  Key Performance Indicators (KPIs)
• Lead generation growth
• Return on advertising spend (ROAS)
• Cost per lead (CPL)
• Social media engagement and audience growth
• Content reach and performance
• Video engagement metrics
• Campaign ROI
• Online sales growth

• Brand awareness and customer acquisition.