Digital Marketing Lead

Description

– Develop quarterly and monthly marketing strategies aligned with company, brand, and sales objectives.
– Lead integrated marketing campaigns from planning and concept development through execution, measurement, and improvement.
– Oversee digital marketing activities including social media, paid advertising, content marketing, lead generation, website- related marketing, and customer engagement channels.
– Identify and evaluate new marketing opportunities beyond existing social media activities.
– Explore and lead appropriate offline and integrated marketing initiatives such as events, partnerships, outdoor advertising, billboards, exhibitions, PR, and other relevant channels.
– Develop creative campaign concepts and provide direction on brand communication, messaging, content, and customer engagement.
– Analyze marketing performance, customer behavior, competitors, campaign results, and channel effectiveness to support better decisions.
– Work closely with Sales and Business Performance to connect marketing activities with leads, customer acquisition, conversion, revenue, and business priorities.
– Lead, coach, and organize the Marketing team, ensuring clear responsibilities, appropriate delegation, and effective execution.
– Improve marketing processes, planning, reporting, campaign management, and performance measurement systems.
– Manage marketing budgets and recommend resource allocation based on priorities and expected business impact.
– Proactively present new ideas, opportunities, and recommendations to management rather than only maintaining existing activities

Requirements

– Bachelor's degree in Marketing, Business, Communications, Management, or a related field preferred.
– 5+ years of relevant marketing experience preferred.
– Experience managing marketing campaigns, projects, or team members.
– Strong knowledge of digital marketing, social media, paid advertising, content, and campaign management.
– Experience with multiple marketing channels beyond social media is highly desirable.
– Experience in retail, luxury, jewellery, fashion, lifestyle, or other consumer-focused businesses is an advantage.
– Strong analytical, communication, presentation, and project management skills.

Benefits

Working Days: Monday to Saturday

OFF Days: Sunday & Public Holidays

Working Hour: 9:00 Am - 5:00 Pm

Lunch is provided