Sales Admin Officer

Job Description

Purpose / Mission: To lead, plan, and manage the national sales strategy and execution to achieve the company’s revenue, market share, and profitability goals in the cosmetic sector across all channels (modern trade, traditional trade, e-commerce, pharmacy, and retail).

I. Key Responsibilities

1. Sales Strategy & Planning

• Develop and implement the national sales strategy aligned with overall business objectiveSet annual sales targets, budgets, and forecasting by channel and region.
• Analyze market trends and competitor activities to identify growth opportunities.
• Distributors mapping on how to expansion the business scope and growing.
• Manage all channel distribution for DT level and Internal Team Sales.
• Company grow plan, budgeting and operation plan by DT.

1. Team Leadership & Development

• Lead, manage, and motivate the national sales team including RSMs, ASMs, and field staff.
• Conduct regular training, performance reviews, and coaching to ensure team productivity.
• Ensure alignment and collaboration across sales, trade marketing, and distributor teams.

1. Channel & Customer Management

• Drive sales performance across all channels (e.g., beauty advisors in retail, pharmacy chains, modern trade, distributors).
• Build and maintain strong relationships with key customers, distributors, and trade partners.
• Negotiate trading terms, promotions, and joint business plans with major accounts.

1. Sales Operations & Execution

• Monitor daily, weekly, and monthly sales performance and provide actionable feedback.
• Ensure excellent execution in the market including distribution, visibility, and availability.
• Work closely with Trade Marketing and Marketing teams to support in-store execution and new product launches.
• Manage and evaluate the distributors performance and Feedback insight.
• Determine on distributors compliance to Morea Standard Policy.
• Check, Control on DKPI and system usage.
• Cross Functional Department alignments.
• Managing, motoring and Evaluation on Trade program or DT Program.

1. Reporting & Analytics

• Prepare regular sales reports, market insights, and performance dashboards for management.
• Use data to guide strategic decisions on SKU rationalization, territory expansion, and sales incentives.
• Competitors analysis and strategic campaign blocking.
• Check and control on DT P&L.

Job Requirements

II. Key Requirements:

• Education: Bachelor’s Degree in Business, Marketing, or related field (MBA is a plus)
• Experience: Minimum 7–10 years in sales management in the cosmetics, beauty, FMCG, or pharmaceutical industry, with at least 3 years in a national or senior leadership role.

Skills:

• Strong leadership and people management
• Sales planning and execution
• Negotiation and key account management
• Channel management (Modern Trade, Traditional Trade, E-Commerce, etc.)
• Strong communication and analytical skills
• Languages: Fluent in English and Khmer
• KPIs (Key Performance Indicators):
• National sales revenue vs. target
• Market share growth by channel
• Coverage & distribution metrics
• Team performance (recruitment, retention, and productivity)
• Key account performance and relationship management
• Sales promotion ROI and execution compliance