Digital Marketing Specialist

Job Overview

Job Location: Sanchaung Township

Type of Business/Product: Education Service Industry

Gender: Male/ Female (1)

Job Ref No.: 31P2190

Salary: 1,000,000 /- Kyats

Job Requirements

• Proven experience in media buying, email marketing, CRM, or digital marketing
• Strong understanding of paid advertising platforms, particularly Meta and TikTok Ads
• Good understanding of email marketing platforms, CRM, and automation tools
• Ability to analyze campaign performance and optimize based on data and insights
• Knowledge of audience targeting, segmentation, retargeting, and customer journeys
• Strong analytical, problem-solving, and communication skills
• Ability to manage advertising budgets effectively
• Strong teamwork, collaboration, and project coordination skills
• Knowledge of Google Ads and other advertising platforms is a plus
• Candidates with experience in the IT and education sectors are preferred

Job Descriptions

• Plan, execute, and manage paid advertising campaigns across digital platforms, including Meta, TikTok, Google, and other relevant channels
• Monitor and optimize campaign budgets, targeting, creatives, and strategies to achieve marketing objectives
• Analyze campaign performance and key metrics, including CPM, CPC, CTR, CPL, and Conversion Rate
• Develop and execute email marketing campaigns to support promotions, student recruitment, and marketing activities
• Create engaging email content, including subject lines, copy, and calls-to-action
• Manage audience segmentation, email databases, and personalized customer or student journeys
• Set up and optimize automated email workflows and campaigns
• Monitor email marketing performance, including Open Rate, Click-Through Rate, and Conversion Rate
• Conduct A/B testing on ad creatives, audiences, email subject lines, content, and campaign strategies
• Work closely with the Content, Design, Video Production, Sales, and Customer Service teams to ensure campaign effectiveness
• Prepare regular performance reports and provide insights and recommendations for improvement
• Stay updated with digital advertising, email marketing trends, and platform updates
• Report directly to the Digital Marketing Manager

Working Hours: 9:00 AM – 5:00 PM

Holidays: Friday & Public Holidays

How to Apply: Please email to cv@vacjobsearch.com with your Microsoft Word CV file and job title and job ref no. in subject line.

Hotline: 01-8395931,09-765395931