Marketing Supervisor

Job Description

Job Purpose:
The Marketing Supervisor (Milk) drives brand visibility, sales revenue, and market penetration for
the imported milk and dairy portfolio by executing targeted marketing plans and consumer
activations. This role directs day-to-day marketing operations, aligns promotional programs with
commercial sales teams, and delivers measurable category performance aligned with corporate
commercial objectives.

• Main Responsibilities and Job Duties:

1. Marketing Planning & Execution

• Formulate and implement marketing campaigns, brand strategies, and promotional activities

tailored to the milk category across retail channels.

• Direct new product launches (NPD), trade promotions, and sampling activations to drive

product adoption and consumer trial.

• Analyze market trends, competitor pricing, retail activities, and shopper behavior to capture

revenue opportunities and mitigate risks.

1. Brand & Communication Management

• Enforce brand guidelines and messaging consistency across packaging, point-of-sale

materials (POSM), and media channels.

• Oversee the production of promotional materials, brochures, product displays, and digital

campaign content.

• Supervise creative agencies, media partners, and print vendors to verify production quality

and meet project deadlines.

1. Sales Alignment & Trade Marketing

• Partner with Sales and Key Account teams to design high-converting trade promotions that

drive sell-out and category volume.

• Equip distributors and retail accounts with tailored marketing toolkits, visibility displays, and

co-marketing programs.

• Deliver product training and sales briefing sessions for commercial representatives and retail

staff.

1. Budget Administration & Performance Tracking

• Manage and track marketing budget allocations, optimizing resource deployment for

maximum campaign ROI.

• Evaluate campaign performance, off-take velocity, and promotional uplift, presenting

actionable analytical reports to management.

• Enforce financial governance, verifying that all marketing expenses adhere to approved

budgets, timelines, and corporate policies.

1. Team Leadership & Operations

• Guide and supervise marketing officers and field activation teams to achieve performance

milestones on schedule.

• Delegate assignments, conduct performance reviews, and deliver operational coaching to

develop team capabilities.

• Produce monthly marketing reviews, competitive landscape summaries, and management

presentations.

Job Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related

commercial discipline.

• Minimum 3–5 years of progressive marketing experience in FMCG, packaged food/dairy, or

import-distribution sectors.

• Demonstrated track record in trade marketing, product launches, consumer activations, and

field sales collaboration.

• In-depth understanding of marketing principles, Cambodia's retail landscape, and multi-tier

distribution channels.

• Strong analytical capabilities, promotional planning, and structured project management

skills.

• Strong verbal and written communication in Khmer and English; proficient in MS Office

(Excel, PowerPoint) and modern digital marketing tools.

• Key Competencies:
• Ability to design, activate, and manage high-impact consumer campaigns and product

launches.

• Expertise in tailoring point-of-sale visibility, promoter activities, and retail trade mechanics.
• Discipline in maximizing promotional spend ROI and tracking category financial

performance.

• Proficiency in interpreting sales trends, competitor dynamics, and consumer off-take data.
• Skill in building productive alignment with sales teams, key retail accounts, and external

agencies.

• Capability to lead, organize, and develop junior marketing staff and field activation teams.