Marketing Manager

Job Description

1. Job Purpose The Marketing Manager is responsible for developing, implementing, and managing the company's overall marketing strategies to strengthen brand awareness, increase market share, drive sales growth, and build strong customer relationships. This role requires a strategic and creative leader who can translate business objectives into effective marketing campaigns, manage marketing teams, optimize marketing budgets, and ensure measurable marketing results, particularly within the Cosmetics & Skincare industry. Key Responsibilities A. Marketing Strategy & Planning - Develop and implement annual, quarterly, and monthly marketing strategies aligned with company business objectives. - Conduct market research, competitor analysis, and customer behavior analysis. - Develop brand positioning and marketing plans to strengthen the company's competitive advantage. - Identify new market opportunities, customer segments, and potential sales channels. - Develop marketing campaigns to support product launches, promotions, and business expansion. - Monitor market trends, especially in Cosmetics, Skincare, and Beauty industries. B. Brand Management - Develop and maintain consistent brand identity, positioning, and communication across all marketing channels. - Ensure all marketing materials and campaigns follow company branding guidelines. Strengthen brand awareness, customer trust, and brand loyalty. - Develop strategies to differentiate company products from competitors. - Collaborate with suppliers and business partners on branding and promotional activities. C. Digital Marketing & Performance Marketing - Oversee digital marketing activities across Facebook, TikTok, Instagram, Telegram, and other relevant platforms. - Develop and manage digital advertising and media-buying strategies. - Monitor advertising performance, including Reach, Engagement, Leads, Conversion Rate, CPA, ROAS, and ROI. Optimize advertising budgets to maximize marketing effectiveness. - Ensure effective content strategies to increase engagement, traffic, and sales conversion. - Monitor social media performance and identify opportunities for improvement. D. Content & Creative Management - Lead the Content & Creative Team in developing marketing concepts and creative campaigns. - Ensure the production of high-quality content, including videos, photos, graphics, promotional materials, and product presentations. - Develop monthly content calendars and campaign plans. Review and approve marketing content before publication. - Ensure content aligns with target customers, brand positioning, and marketing objectives. - Encourage innovation, creativity, and new content trends. E. Campaign & Promotion Management - Plan and execute seasonal campaigns, product launches, promotional activities, and special events. - Coordinate with Sales and Commercial Departments to ensure marketing campaigns support sales targets. - Develop promotional strategies for online and offline channels. - Evaluate campaign effectiveness and prepare post-campaign reports. - Ensure campaigns deliver measurable business results. F. Team Leadership & Management - Lead, coach, and develop the Marketing Team to achieve departmental objectives. - Set clear KPIs, responsibilities, and performance expectations for team members. - Conduct regular team meetings and performance reviews. - Monitor daily, weekly, and monthly team performance. - Build a proactive, creative, accountable, and result-oriented working culture. - Identify training needs and improve team capabilities. G. Budget & Performance Management - Develop and manage the annual and monthly marketing budgets. - Monitor marketing expenditures and ensure effective resource allocation. - Analyze marketing ROI and campaign profitability. - Prepare monthly marketing performance reports for management. - Recommend improvements based on marketing data and business performance.