Marketing Manager

Job Description

JOB SUMMARY:
The Marketing Manager is responsible for planning, implementing, and managing the company’s marketing strategies to increase brand awareness, generate leads, and drive sales growth. The role involves managing both digital and offline marketing activities, coordinating promotional campaigns, supervising the marketing team, and ensuring all marketing efforts align with the company’s business objectives.

MAIN RESPONSIBILITIES:
1.Marketing Strategy & Planning
Develop and execute annual marketing plans and strategies.
Conduct market research and analyze industry trends, competitors, and customer behavior.
Create campaigns to increase brand awareness and market share.
Prepare and manage marketing budgets effectively.
2.Digital Marketing
Manage company social media platforms and online presence.
Plan and execute digital advertising campaigns (Facebook, Telegram, TikTok, etc.).
Monitor digital campaign performance and prepare monthly reports.
Coordinate content creation including graphics, videos, and promotional materials.
3.Brand Management
Ensure brand consistency across all marketing channels and materials.
Develop promotional materials, brochures, banners, and company presentations.
Organize branding activities and product promotions.
4.Event & Promotion Management
Plan and coordinate exhibitions, roadshows, and public events.
Work closely with sales teams to support promotional activities.
Build partnerships with external vendors, media, and event organizers.
5.Team Management
Supervise and support marketing staff.
Assign tasks, monitor performance, and provide coaching.
Encourage teamwork and creativity within the department.
6.Reporting & Analysis
Track marketing performance and ROI.
Prepare weekly and monthly marketing reports for management.
Recommend improvements based on campaign results and market feedback.

Job Requirements

REQUIREMENT:
Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related field.
Minimum 3–5 years of experience in marketing or related roles.
Strong knowledge of digital marketing platforms and tools.
Experience in campaign management and branding.
Good leadership and team management skills.
Strong communication, presentation, and negotiation skills.
Ability to work under pressure and meet deadlines.
Proficient in Microsoft Office and marketing tools.

Preferred Skills:
Knowledge of graphic design tools (Canva, Photoshop, Illustrator) is an advantage.
Experience in event management and public relations.
Creative thinking and problem-solving ability.
Strong analytical and reporting skills.