Senior Content Creator

• Bachelor's degree in Marketing, Communications, Media, Journalism, or related field preferred.
• Minimum 3–5 years of content creation experience.
• Experience in real estate or property marketing is an advantage.
• Strong copywriting and storytelling skills.
• Strong understanding of Facebook, TikTok, Instagram, and YouTube.
• Creative and able to generate new ideas.

Job Summary
The Senior Content Creator is responsible for developing creative, informative, and sales-focused content that promotes the company's real estate projects, attracts potential customers, strengthens brand awareness, and supports lead generation and property sales. The position will develop content concepts, scripts, captions, articles, social media content, and campaign materials while working closely with the Marketing, Digital Marketing, Videography, and Sales Teams.

Key Responsibilities

1. Content Strategy & Planning

• Develop monthly content plans and content calendars.
• Create content aligned with marketing campaigns and sales objectives.
• Research customer interests, market trends, and competitor content.
• Identify suitable content for different customer segments.
• Develop content for different stages of the customer journey.

1. Content Creation

• Create content for Facebook, TikTok, Instagram, YouTube, Telegram, websites, and other platforms.
• Develop creative hooks and strong calls-to-action.

1. Copywriting & Scriptwriting

• Write social media captions and advertising copy.
• Develop scripts for TikTok, Reels, YouTube, and property videos.
• Write property descriptions and promotional messages.
• Adapt content according to different platforms and audiences.
• Ensure all content is accurate, professional, and easy to understand.

1. Campaign Content

• Develop content supporting property promotions and campaigns.
• Work with Digital Marketing to create advertising creatives.
• Work with Videographer & Editor on scripts and storyboards.
• Coordinate with Marketing Supervisor on campaign requirements.
• Ensure content communicates the property's key selling points and customer benefits.

1. Sales & Customer Insight

• Work with Sales Team to understand customer questions and objections.
• Turn common customer concerns into educational content.

Develop content that addresses: Price concern , Payment plans, Location , Competitor comparisons

• Use customer feedback to improve future content.

1. Content Performance

• Monitor content performance.
• Analyze reach, engagement, views, shares, comments, and leads.
• Identify high-performing content.
• Recommend improvements to content strategy.
• Test different creative formats, hooks, and messages.