Marketing Manager

Job Description

*About the Role

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive business growth. In this pivotal role, you will craft and execute comprehensive marketing strategies that span digital, traditional, and in-person channels, while managing a talented team to achieve ambitious goals. If you thrive on innovation, strategic thinking, and data-informed decision-making, this is the opportunity for you.

*Key Responsibilities

• Strategy Development & Execution:

Design and implement end-to-end marketing strategies across digital (SEO/SEM, social media, email), print, and in-person events to accelerate customer acquisition and bolster retention.

• Market Insight & Analysis:

Lead market research and competitive analysis to identify emerging trends, opportunities, and potential risks in local and regional markets, translating insights into actionable plans.

• Team Leadership:

Manage, mentor, and inspire a team of marketing professionals, cultivating a culture of creativity, ownership, and continuous learning.

• Content Excellence:

Oversee the creation of compelling, on-brand content for all channels—including website, email campaigns, social media, and advertising—ensuring consistency and impact.

• Budget & ROI Management:

Plan and oversee the marketing budget, allocate resources strategically, and maximize ROI while reporting on key performance metrics to leadership.

• Cross-Functional Collaboration:

Partner with sales, product, and senior management to align messaging, pricing, and promotional tactics, ensuring cohesive market positioning.

• External Partnerships:

Build and maintain strong relationships with agencies, media partners, and vendors to amplify campaign reach and effectiveness.

• Performance Tracking:

Utilize analytics tools to monitor, analyze, and report on campaign performance; adjust strategies in real-time to meet and exceed KPIs.

Job Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field (MBA preferred).
• 4+ years of progressive marketing experience, with at least 3 years in a managerial or leadership role.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, HubSpot, or similar).
• Exceptional written and verbal communication skills, with keen attention to detail.
• Demonstrated ability to lead, motivate, and develop high-performing teams.
• Experience in budget management and ROI optimization.
• Familiarity with SEO/SEM, email marketing platforms, and social media management tools.
• Ability to thrive in a fast-paced, evolving environment and manage multiple priorities effectively.
• Good English Communication skills.
• If can speak Vietnamese is advantange.