Sales Representative

Workplace Circumstances

• Environment: Farming / Agriculture
• Languages: English, Khmer
• Location: Kampong Cham Province

Position Summary

Direct Report: Sales Representative

Location: EWCB-Field Based, Kompong Cham Province

THE ROLE

The Sales Representative is responsible for promoting and driving commercial sales of high-quality vegetable seed products across assigned provincial territories in Cambodia. The role focuses on identifying commercial opportunities, expanding dealer and distributor distribution networks, and maintaining strong relationships with agricultural input dealers, commercial farmers, key farming cooperatives, and local agriculture stakeholders.

Key objectives include achieving defined sales volume and revenue targets, increasing market penetration, establishing product brand visibility through field trials and demonstrations, ensuring timely payment collections, and delivering dependable technical product advice and customer service.

ករណីកិច្ច និងការទទួលខុសត្រូវ

• Sales & Business Development
• Achieve monthly, quarterly, and annual sales volume and revenue targets within the assigned territory in alignment with company commercial strategies.
• Map territory potential, identify new prospective dealers/retailers, and expand the retail distribution footprint.
• Develop and execute daily/weekly field route plans to ensure optimal territory coverage and store-shelf presence.
• Actively follow up on sales leads, farmer inquiries, booking orders, and timely order fulfillment.
• Monitor and report competitor activities, including pricing structures, promotional campaigns, new product varieties, and market trends.
• Customer Relationship Management
• Build and sustain long-term business partnerships with input dealers, distributors, commercial growers, and agricultural cooperatives.
• Conduct structured, regular visit cycles to key dealers to review stock inventory, assess sell-in/sell-out rates, and prevent stock-outs.
• Handle customer complaints, product performance feedback, and warranty/handling inquiries promptly and professionally.
• Educate dealers and farmers on proper seed storage conditions, germination practices, and seasonal variety recommendations.
• Field Activities & Product Promotion
• Plan and execute on-farm product demonstration plots and side-by-side variety trials to showcase yield potential and disease tolerance.
• Organize and facilitate Farmer Field Days, dealer meetings, and seasonal promotional campaigns to stimulate end-user pull demand.
• Collaborate closely with technical agronomists and product development specialists to provide accurate agronomic solutions and technical backstopping to growers.
• Credit Control, Sales Administration & Reporting
• Enforce company credit policies and ensure rigorous follow-up on invoice payments and account receivables to maintain healthy cash collection.
• Coordinate order placement, inventory availability, and dispatch logistics with Customer Service / Supply Chain teams.
• Maintain up-to-date customer profiles, contact databases, and sales pipeline records in CRM / sales tracking tools.
• Submit accurate weekly itinerary plans, daily visit summaries, and monthly sales performance vs. target reports to the Sales Manager.
• Team Collaboration & Governance
• Collaborate proactively with Marketing, Agronomy/Technical Support, and Supply Chain departments to achieve overall commercial objectives.
• Participate actively in sales alignment meetings, technical crop refresher training, and company trade events.
• Strictly adhere to company Code of Conduct, anti-bribery policies, pricing guidelines, and commercial credit standards.
• Perform other duties and business projects as reasonably assigned by the direct supervisor.

ភាសា

• អង់គ្លេស - កម្រិតល្អគឺត្រូវការចាំបាច់

កម្រិតវប្បធម៌

• បរិញ្ញាបត្រ ផ្នែក Agronomy, Agriculture, Crop Science, Agribusiness, Business Administration, or related field (Associate Degree with solid agriculture sales track record will be considered)គឺត្រូវការចាំបាច់

ប្រវត្តិការងារ

• Professional sales experience in the agriculture sector (crop protection, vegetable seeds, fertilizers, or farm inputs)រយៈពេល ២ ទៅ ៣ ឆ្នាំ យ៉ាងតិច

ជំនាញទូទៅ និងបច្ចេកទេស

• Direct field sales experience with Cambodian dealer networks is highly preferred.
• Technical & Commercial Knowledge: Sound understanding of vegetable crop cultivation, seasonal planting calendars, dealer distribution channels, and commercial negotiations.

ជំនាញទន់

• Personal Attributes: Self-driven, resilient, high integrity, result-oriented, and capable of working independently under target pressure.
• Interpersonal Skills: Strong persuasion, presentation, and relationship-building abilities across diverse rural stakeholders (dealers, commercial growers, local authorities).
• Mobility & Travel: Willingness and ability to travel extensively across assigned rural provinces (up to 70–80% field travel) with a valid driving license (Motorbike license required; 4-wheel driver's license is an advantage).
• Languages: Native Khmer proficiency with effective communication skills; conversational/basic professional English is an advantage.
• Digital / IT Literacy: Comfortable with smartphone sales apps / CRM tools, MS Office (Excel, Word), Telegram/chat coordination, and email communication.

Duties & Responsibilities

• Sales & Business Development
• Achieve monthly, quarterly, and annual sales volume and revenue targets within the assigned territory in alignment with company commercial strategies.
• Map territory potential, identify new prospective dealers/retailers, and expand the retail distribution footprint.
• Develop and execute daily/weekly field route plans to ensure optimal territory coverage and store-shelf presence.
• Actively follow up on sales leads, farmer inquiries, booking orders, and timely order fulfillment.
• Monitor and report competitor activities, including pricing structures, promotional campaigns, new product varieties, and market trends.
• Customer Relationship Management
• Build and sustain long-term business partnerships with input dealers, distributors, commercial growers, and agricultural cooperatives.
• Conduct structured, regular visit cycles to key dealers to review stock inventory, assess sell-in/sell-out rates, and prevent stock-outs.
• Handle customer complaints, product performance feedback, and warranty/handling inquiries promptly and professionally.
• Educate dealers and farmers on proper seed storage conditions, germination practices, and seasonal variety recommendations.
• Field Activities & Product Promotion
• Plan and execute on-farm product demonstration plots and side-by-side variety trials to showcase yield potential and disease tolerance.
• Organize and facilitate Farmer Field Days, dealer meetings, and seasonal promotional campaigns to stimulate end-user pull demand.
• Collaborate closely with technical agronomists and product development specialists to provide accurate agronomic solutions and technical backstopping to growers.
• Credit Control, Sales Administration & Reporting
• Enforce company credit policies and ensure rigorous follow-up on invoice payments and account receivables to maintain healthy cash collection.
• Coordinate order placement, inventory availability, and dispatch logistics with Customer Service / Supply Chain teams.
• Maintain up-to-date customer profiles, contact databases, and sales pipeline records in CRM / sales tracking tools.
• Submit accurate weekly itinerary plans, daily visit summaries, and monthly sales performance vs. target reports to the Sales Manager.
• Team Collaboration & Governance
• Collaborate proactively with Marketing, Agronomy/Technical Support, and Supply Chain departments to achieve overall commercial objectives.
• Participate actively in sales alignment meetings, technical crop refresher training, and company trade events.
• Strictly adhere to company Code of Conduct, anti-bribery policies, pricing guidelines, and commercial credit standards.
• Perform other duties and business projects as reasonably assigned by the direct supervisor.

Languages

• English - Good is required

Qualifications

• Bachelor's Degree in Agronomy, Agriculture, Crop Science, Agribusiness, Business Administration, or related field (Associate Degree with solid agriculture sales track record will be considered) is required

Work History

• Professional sales experience in the agriculture sector (crop protection, vegetable seeds, fertilizers, or farm inputs) for 2 to 3 years as a minimum

General & Technical Skills

• Direct field sales experience with Cambodian dealer networks is highly preferred.
• Technical & Commercial Knowledge: Sound understanding of vegetable crop cultivation, seasonal planting calendars, dealer distribution channels, and commercial negotiations.

Soft Skills

• Personal Attributes: Self-driven, resilient, high integrity, result-oriented, and capable of working independently under target pressure.
• Interpersonal Skills: Strong persuasion, presentation, and relationship-building abilities across diverse rural stakeholders (dealers, commercial growers, local authorities).
• Mobility & Travel: Willingness and ability to travel extensively across assigned rural provinces (up to 70–80% field travel) with a valid driving license (Motorbike license required; 4-wheel driver's license is an advantage).
• Languages: Native Khmer proficiency with effective communication skills; conversational/basic professional English is an advantage.
• Digital / IT Literacy: Comfortable with smartphone sales apps / CRM tools, MS Office (Excel, Word), Telegram/chat coordination, and email communication.

职责和责任

• Sales & Business Development
• Achieve monthly, quarterly, and annual sales volume and revenue targets within the assigned territory in alignment with company commercial strategies.
• Map territory potential, identify new prospective dealers/retailers, and expand the retail distribution footprint.
• Develop and execute daily/weekly field route plans to ensure optimal territory coverage and store-shelf presence.
• Actively follow up on sales leads, farmer inquiries, booking orders, and timely order fulfillment.
• Monitor and report competitor activities, including pricing structures, promotional campaigns, new product varieties, and market trends.
• Customer Relationship Management
• Build and sustain long-term business partnerships with input dealers, distributors, commercial growers, and agricultural cooperatives.
• Conduct structured, regular visit cycles to key dealers to review stock inventory, assess sell-in/sell-out rates, and prevent stock-outs.
• Handle customer complaints, product performance feedback, and warranty/handling inquiries promptly and professionally.
• Educate dealers and farmers on proper seed storage conditions, germination practices, and seasonal variety recommendations.
• Field Activities & Product Promotion
• Plan and execute on-farm product demonstration plots and side-by-side variety trials to showcase yield potential and disease tolerance.
• Organize and facilitate Farmer Field Days, dealer meetings, and seasonal promotional campaigns to stimulate end-user pull demand.
• Collaborate closely with technical agronomists and product development specialists to provide accurate agronomic solutions and technical backstopping to growers.
• Credit Control, Sales Administration & Reporting
• Enforce company credit policies and ensure rigorous follow-up on invoice payments and account receivables to maintain healthy cash collection.
• Coordinate order placement, inventory availability, and dispatch logistics with Customer Service / Supply Chain teams.
• Maintain up-to-date customer profiles, contact databases, and sales pipeline records in CRM / sales tracking tools.
• Submit accurate weekly itinerary plans, daily visit summaries, and monthly sales performance vs. target reports to the Sales Manager.
• Team Collaboration & Governance
• Collaborate proactively with Marketing, Agronomy/Technical Support, and Supply Chain departments to achieve overall commercial objectives.
• Participate actively in sales alignment meetings, technical crop refresher training, and company trade events.
• Strictly adhere to company Code of Conduct, anti-bribery policies, pricing guidelines, and commercial credit standards.
• Perform other duties and business projects as reasonably assigned by the direct supervisor.

语言

• 英语 - 好的是必须的

资格

• 学士学位 在Agronomy, Agriculture, Crop Science, Agribusiness, Business Administration, or related field (Associate Degree with solid agriculture sales track record will be considered)是必须的

工作经历

• Professional sales experience in the agriculture sector (crop protection, vegetable seeds, fertilizers, or farm inputs) 2至3年 至少

一般和技术技能

• Direct field sales experience with Cambodian dealer networks is highly preferred.
• Technical & Commercial Knowledge: Sound understanding of vegetable crop cultivation, seasonal planting calendars, dealer distribution channels, and commercial negotiations.

软技能

• Personal Attributes: Self-driven, resilient, high integrity, result-oriented, and capable of working independently under target pressure.
• Interpersonal Skills: Strong persuasion, presentation, and relationship-building abilities across diverse rural stakeholders (dealers, commercial growers, local authorities).
• Mobility & Travel: Willingness and ability to travel extensively across assigned rural provinces (up to 70–80% field travel) with a valid driving license (Motorbike license required; 4-wheel driver's license is an advantage).
• Languages: Native Khmer proficiency with effective communication skills; conversational/basic professional English is an advantage.
• Digital / IT Literacy: Comfortable with smartphone sales apps / CRM tools, MS Office (Excel, Word), Telegram/chat coordination, and email communication.