Senior Channel Development & Strategy Specialist

Job Purpose

Develop next-generation CVM channel strategy beyond current tools, optimize existing new channels (WhatsApp/Telegram/Facebook) for ROI, and prepare for emerging interfaces (AI-driven search/discovery), improving reach, cost efficiency, and discoverability of offers/services.

Job Responsibilities

• Build channel roadmap for current new channels (WhatsApp/Telegram/Facebook) + future channels 
• Establish and monitor ROI discipline for costly channels (e.g., WhatsApp) including cost-per-conversion tracking and optimization 
• Define channel roles (what use-cases belong where), costs, governance, and scaling plans 
• Drive "AI discoverability" readiness (structured product information for ChatGPT/Claude/search interfaces, listing approach, governance with digital teams) 
• Partner with IT/Digital/Marcomm to implement channel capabilities and tracking 
• Evaluate and drive move towards a single platform/engine for all channel control 
• Work with Campaign Operations Manager on channel implementation, suppression logic, and capability rollout 
• Define channel-segment strategies (e.g., WhatsApp for HV, SMS for Mass) 

Job Requirements

Education & Qualification 

• Bachelor's degree (Marketing, Digital, Technology) 

Working Experience 

• 4+ years in digital channels/marketing automation/CRM platforms 
• Experience with messaging platforms (WhatsApp Business, Telegram, Facebook Messenger) 
• Understanding of AI/ML interfaces and structured data preferred 

Specific Skills 

• Channel strategy, marketing technology, ROI analysis
• Vendor/platform management 
• Forward-looking digital/AI trends awareness 
• Technical collaboration (IT, Digital teams)