Sales & Digital Marketing Manager

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5 years of experience in sales and/or digital marketing, with at least 2–3 years in a management or supervisory role.
• Experience in automotive, electric vehicle, consumer electronics, telecommunications, retail, or other fast-moving consumer businesses is highly preferred.
• Proven experience managing sales teams and achieving sales targets.
• Strong experience in digital marketing, social media management, lead generation, and paid advertising.
• Experience with Meta Ads, TikTok Ads, Google Ads, Google Analytics, or similar platforms is preferred.
• Experience in developing and executing marketing campaigns from planning to performance analysis.

Position Overview
The Sales & Digital Marketing Manager is responsible for driving electric vehicle (EV) sales growth while developing and executing digital marketing strategies to increase brand awareness, customer leads, showroom traffic, test drives, and vehicle sales.
This position will lead both the Sales and Digital Marketing functions, ensuring marketing activities generate qualified leads and the sales team effectively converts those leads into customers..

Key Responsibilities
A. Sales Management

• Develop and implement sales strategies to achieve monthly, quarterly, and annual EV sales targets.
• Lead, coach, and manage the sales team to achieve individual and team KPIs.
• Set sales targets, monitor performance, and provide regular sales reports to management.
• Develop and maintain strong relationships with customers, corporate clients, and business partners.
• Manage the full sales cycle from lead generation, customer consultation, test drive, quotation, negotiation, and closing.
• Monitor customer inquiries and ensure timely follow-up and conversion.
• Develop sales pipelines and identify new business opportunities.
• Analyze market trends, customer preferences, competitors, and EV industry developments.
• Work closely with the showroom and after-sales teams to ensure a positive customer experience.
• Develop sales promotions and campaigns together with the marketing team.

B. Digital Marketing Management

• Develop and execute digital marketing strategies for the electric car business.
• Manage digital channels including Facebook, TikTok, Telegram, Instagram, YouTube, and other relevant platforms.
• Plan and manage digital campaigns to generate qualified leads and increase vehicle sales.
• Develop monthly content calendars and coordinate with content creators, designers, and video teams.
• Oversee production of promotional content, including videos, photos, short-form videos, advertisements, and customer testimonials.
• Manage and optimize paid advertising campaigns, including Meta Ads, TikTok Ads, Google Ads, and other platforms.
• Monitor campaign performance, lead costs, conversion rates, engagement, and ROI.
• Use digital data and customer insights to improve campaign performance and sales conversion.
• Build and maintain the EV brand's online presence and customer community.
• Monitor online customer comments, inquiries, reviews, and feedback.

C. Lead Generation & Conversion

• Build an effective digital-to-sales lead generation process.
• Establish clear lead management and follow-up procedures.
• Track leads from digital campaigns through to test drives and final sales.
• Analyze lead quality, conversion rates, and sales performance by campaign and channel.
• Work with the sales team to improve lead response time and conversion.
• Develop remarketing and customer follow-up campaigns.

D. Business Development

• Identify new customer segments and sales channels for EV products.
• Develop partnerships with companies, property developers, banks, leasing companies, influencers, and other relevant partners.
• Organize and participate in EV exhibitions, roadshows, test-drive events, and promotional activities.
• Explore opportunities for corporate and fleet sales.
• Support management in developing new business strategies and market expansion plans.

E. Reporting & Performance Management

• Prepare weekly and monthly sales and digital marketing reports.
• Track key performance indicators including sales revenue, units sold, leads, test drives, conversion rate, advertising spend, CPL, and ROI.
• Provide recommendations to management based on sales and marketing data.
• Manage the sales and marketing budget effectively.
• Ensure activities are aligned with company objectives and brand standards.