Digital Marketing Manager
Location:
Salary: Salary not disclosed
🔗 Vacancy from an ATS
Job description
- Communication skill
- Problem solving skill
- Computer skill
- Team work
- Research, Analysis
- Planning
- Leading skill
- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
- Contributes to annual brand planning process.
- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
- Collaborates with sales team for specific strategies for clients.
- Represents the company and provides support as needed at various trade shows and conventions.
- Plans and executes events and promotions within fans communities.
- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
- Monitors product catalog compliance and testing reports.
- Performs other duties as necessary to support the objectives of division and company.
- Other tasks assign by Manager.