Marketing Specialist - Music

Job Purpose

As a Marketing Specialist (Music), you will play a key role in: 

• Expanding Pleng's music catalog by acquiring and managing relationships with artists, labels, and content partners.  
• Managing day-to-day content operations while ensuring copyright compliance and content quality.  
• Developing and executing in-app content strategies to enhance user engagement, music discovery, and streaming performance. 
• Managing Pleng’s social media presence by planning and executing content strategies, driving audience engagement, and growing awareness of Pleng’s music, artists, and platform offerings. 

Job Responsibilities

Social Media Management 

• Develop and execute social media content plans aligned with Pleng’s campaigns, music releases, and key activities.  
• Manage day-to-day social media content, including planning, publishing, and coordination with internal and external teams.  
• Create engaging content ideas to promote music, artists, playlists, and Pleng’s features.  
• Monitor audience engagement and social media performance to optimize content and channel growth.  
• Stay updated on social media trends and identify new opportunities to engage the Pleng community. 

Content Acquisition 

• Identify, acquire, and onboard new artists, labels, and content providers to expand Pleng's music library.  
• Coordinate licensing agreements and contract execution with content partners.  
• Build and maintain strong relationships with artists, labels, distributors, and industry stakeholders.  

Content Operations & Management 

• Manage music content operations, including content ingestion, metadata accuracy, catalog maintenance, and quality assurance.  
• Monitor copyright ownership, licensing compliance, and content availability across the platform.  
• Coordinate content updates, releases, and removals in accordance with licensing agreements and business requirements.  

In-App Content Strategy 

• Curate playlists, artist profiles, and editorial content to improve user engagement and content discovery.  
• Plan and optimize homepage banners, featured sections, and navigation tabs.  
• Develop content campaigns and promotional collections aligned with marketing initiatives and seasonal events.  
• Monitor content performance and continuously optimize content placement to maximize streaming and user retention. 

Job Requirements

• Bachelor’s degree in business administration, Media and Communication or related filed is preferable.
• Minimum 1-year experience working in Music & Entertainment industries are highly advantageous
• Good in project management skills.
• Solid experience in Ms Office (Word, PowerPoint, Visio, Excel) is required.
• Good communications skills and ability to articulate ideas well 
• Excellent interpersonal skills and ability to communicate effectively within and outside the organization 
• Ability to demonstrate a high level of verbal and written English