Sales Operations Manager, Assistant Manager

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand's leading on-demand delivery and lifestyle e-commerce platform. As part of the Merchant Digital Solutions (MDS) business unit, we are building the “Operating System” for businesses across Thailand. From Food & Beverage to Retail and Services, our ecosystem of POS, Payment, and Data solutions empowers merchants to grow and digitize their operations.

Behind every deal our 100+ salesforce closes is a machine of process, data, and systems. This role builds and runs that machine — turning a fast-growing sales team into a predictable, scalable revenue engine as we head toward our next stage of growth.

Your mission is to be the “Engine Room of the Sales Machine.”

Reporting directly to the Sales Operations Lead, you will bridge sales strategy and daily execution — owning the systems, data, and processes that let our SMB and TC sales teams sell faster, smarter, and with discipline. You make the pipeline trustworthy, the numbers visible, and the sales motion repeatable, so leaders can steer on facts, not gut feel.

What you’ll do:

• Own the Sales Engine (CRM & Systems): Make Salesforce the single source of truth. Own pipeline hygiene, funnel-stage definitions, lead routing, and the SDR→AE handoff — so every opportunity is clean, current, and correctly staged from first touch to close.
• Turn Data into Decisions (Performance & Analytics): Build and own the sales dashboards and reporting cadence. Track conversion (CVR), productivity per head, forecast accuracy, and funnel health. Run deep-dives to answer real business questions and build the data-backed recommendation — partnering with the Sales Ops Lead to bring it to leadership..
• Design the Way of Work (Process & Productivity): Define, document, and enforce the standard sales process and SOPs. Hunt down friction in the selling motion, then remove it — through better workflows, tooling, and the adoption of AI and automation that give reps more time to sell.
• Set the Rhythm of the Business (Cadence & Enablement Ops): Own the operational rhythm: pipeline reviews, forecast calls, and the prep that makes them sharp. Coordinate with L&D to land enablement rollouts and with Sales Managers to keep the team on target.
• Connect the Dots (Cross-Functional Work): Act as the operational backbone for strategic sales initiatives — new pilots, GTM launches, and system changes — aligning Sales, Product, Marketing, Operations, and Finance so nothing stalls between silos. Also partner with Commercial Planning to operate commission mechanics, quota and territory allocation.

What you’ll need:

• 4–7 years in Sales Operations, Revenue Operations, Business Operations (BizOps), or Management Consulting, ideally in a fast-paced tech / SaaS environment. Background in SaaS, Payments, Retail Tech, or the F&B industry is a plus.
• Systems & Sales Ops Mastery: Hands-on ownership of a CRM (Salesforce is a plus) as the ultimate source of truth, with experience operationalizing modern SDR/AE sales funnels and deploying AI tools into live workflows.
• Advanced Analytics & Data Literacy: Highly proficient in Excel/Google Sheets, SQL, and BI tools (Looker, Tableau, Power BI) with a proven ability to model large datasets and translate complex numbers into actionable stories.
• Process Design & Strategic Planning: Organized, detail-oriented project manager capable of driving cross-functional initiatives to completion, coupled with specialized experience in quota/territory planning and commission/incentive design.
• Stakeholder Influence & Communication: Adept at building impactful reports and decks to align stakeholders from front-line reps to senior leadership; fluent in both Thai and English.
• Relevant Industry Context: Background in SaaS, Payments, Retail Tech, or the F&B industry is strongly preferred.