Marketing Excellence & E-Commerce Executive

Job Description

Strategic purpose of the position:
This position oversees e-Commerce and Digital Marketing initiatives, focusing on channel development, online sales growth, digital activation, and performance optimization. In addition, the role supports the Insights & Strategy team by converting consumer and market insights into strategic actions, enabling effective decision-making and sustainable business growth.

Core Responsibilities:
Marketing Excellence & Execution

• Translate consumer, shopper, and channel insights into clear execution guidelines for marketing and commercial teams.
• Track and evaluate campaign performance, activation quality, and execution compliance across channels.
• Support post evaluation and learning agenda to ensure continuous improvement in execution.
• Coordinate with Marketing, Sales, related functions, and Agencies to ensure consistent and high quality execution in the market.
• Support the development and execution of Marketing Excellence (MEX) frameworks, standards, and best practices.

E Commerce & Digital Growth

• Support the growth of eCommerce as a key digital growth driver across platforms (Marketplaces, Quick Commerce, Social Commerce).
• Execute and monitor eCommerce activation plans (assortment, visibility, promotions, content).
• Track eCommerce KPIs (sales, traffic, conversion, promotion efficiency) and provide actionable insights.
• Support new initiatives such as online exclusives, bundles, and digital-first launches.
• Work closely with Commercial, Marketing, and External Partners to optimize eCommerce execution excellence.

Insights & Strategy Support

• Support analysis of market trends, category performance, and consumer behavior.
• Prepare performance dashboards (when needed), reports, and management-ready summaries.
• Support strategic projects assigned by the Head of Insights, Strategy & ECommerce (e.g. GTM reviews, growth initiatives, and other support).
• Ensure insights are translated into clear actions, priorities, and recommendations.

Cross Functional Collaboration

• Act as the bridge between Insights, Marketing, Sales, and ECommerce partners.
• Support alignment between strategy and execution at market level.
• Coordinate with Regional teams where required, sharing learning and best practices.

H&S / EHS: Staff level (without subordinate)

1. Cooperate with leader to assist them in achieving their respective targets and objectives related to EHS.
2. Follow all procedures and work instructions which EHS related, and if the procedures and work instructions are unclear, get assistance/advice from the direct reporting immediately.
3. Report any accidents or unsafe conditions/behaviours to their direct reporting; suggest ways of improving work methods and/or eliminating hazards at the source to reduce risk.

Show care and concern of fellow co-workers in your workplace in terms of EHS.

Job Requirements

Professional qualification and competencies:
Technical / Functional Competencies:

• Strong understanding of marketing execution, activation, and performance tracking.
• Good knowledge of eCommerce business models and digital platforms.
• Solid analytical skills with the ability to convert data into actionable insights.
• Experience in KPI tracking, reporting, and presentation.

Behavioral / Soft Skills:

• Strong execution mindset with attention to detail.
• Structured, analytical, and problem-solving oriented.
• Good communication and stakeholder management skills.
• Proactive, agile, and comfortable working cross functionally.

Educational / minimum requirements:

• Bachelor's degree in marketing, business, economics, or related fields.
• 2–5 years of experience in Marketing, Insights, Commercial, or ECommerce (depending on seniority).
• Experience in FMCG or digital commerce is a strong advantage.
• Proficient in Excel, PowerPoint; exposure to dashboards or BI tools is a plus.