Workshop Concept & Digital Project Manager

Job Description

• Reporting Line: VP – Lubricants

Key Responsibilities:

• Ensure compliance with company policies, rules, and code of conduct
• Monitor market trends and competitor activities to identify growth opportunities
• Develop and implement digital tool adoption strategies and roadmaps for TEWC
• Drive initiatives to increase product share within the TEWC network
• Develop and execute national TEWC network expansion plans
• Identify, evaluate, recruit, negotiate, and onboard workshop partners and franchisees
• Conduct market and territory analysis to identify growth opportunities
• Deliver annual network growth targets
• Develop and implement operating manuals, SOPs, safety standards, and branding guidelines
• Conduct audits and performance reviews to ensure service quality and operational consistency
• Monitor and implement corrective action plans for underperforming workshops
• Build and maintain strong relationships with workshop owners and stakeholders
• Ensure compliance with company policies, operational standards, and brand requirements
• Develop partner engagement initiatives and resolve operational or commercial issues
• Monitor and analyze sales performance and report to senior management
• Drive revenue growth, market penetration, and profitability through targeted initiatives
• Design and deliver training programs for workshop owners, managers, and technicians
• Strengthen technical skills, customer service, sales effectiveness, and continuous improvement practices
• Provide training on general car maintenance beyond quick lubricant changes
• Ensure consistent delivery of brand standards and service commitments
• Address customer feedback, resolve service gaps, and improve retention and loyalty
• Collaborate with marketing on promotional campaigns and local business development
• Plan and manage annual budgets for TEWC development, renovation, and digital projects
• Lead workshop setup, renovation, expansion, and digital transformation projects
• Manage ad-hoc projects assigned by senior management
• Coordinate cross-functional teams to deliver projects on time and within budget

Job Requirements

• Education: Bachelor’s degree in business administration, Marketing, Engineering, Automotive Management, or a related field; MBA preferred
• Technical Skills: Business development, project management, market analysis, and partner acquisition
• Soft Skills: Strong leadership and influence, strategic thinking and decision-making, problem-solving and conflict resolution, effective communication, time management, stakeholder management, presentation, negotiation, and a commitment to continuous learning
• Knowledge: Solid understanding of the Cambodian market, commercial business awareness, and service chain management
• Language Skills: Khmer (proficient); English (proficient)
• Experience: Minimum 2 years of management experience and 3 years of marketing and operations experience in automotive or workshop chains; mechanical experience is an advantage