Marketing Manager

Workplace Circumstances

• Environment: Educational (schools / universities etc.)
• Languages: English, Khmer
• Location: Phnom Penh

Position Summary

Report to: The Director

Working day: Mon - Sat (8:00am - 5:00pm)

CITA Institute is seeking a dynamic, strategic, and results-oriented Marketing Manager to lead our brand building, student recruitment, and public relations efforts. Based in Phnom Penh, you will be instrumental in enhancing CITA’s visibility, reputation, and market share within Cambodia's competitive education sector. The ideal candidate will possess a deep understanding of the local market and a proven track record in integrated marketing and PR, preferably within the education or service industry.

Duties & Responsibilities

• Strategic Marketing & Brand Management:
• Develop and execute a comprehensive annual marketing and PR strategy aligned with CITA's strategic goals for student enrollment, brand awareness, and reputation management.
• Lead the development of the CITA brand identity, messaging, and positioning to ensure consistency across all platforms and communications.
• Conduct market research to identify trends, competitive landscapes, and student needs, translating insights into actionable marketing strategies.
• Oversee the creation of all marketing materials, ensuring they are engaging, compliant, and reflect CITA’s brand standards.
• Digital Marketing & Student Recruitment:
• Develop and manage CITA's digital marketing strategy, including SEO, SEM, social media marketing (Facebook, TikTok, LinkedIn, Telegram etc.), and content marketing.
• Manage CITA’s official website content, ensuring it is up-to-date, user-friendly, and optimized for conversions.
• Utilize data analytics to track campaign performance, measure ROI, and continuously optimize marketing efforts.
• Public Relations & Communications:
• Develop and maintain strong relationships with local media outlets, influencers, and key stakeholders to secure positive media coverage and partnership opportunities.
• Draft and distribute press releases, media kits, and other PR materials.
• Act as a primary spokesperson for CITA Institute when required, or prepare key leadership for media engagements.
• Oversee internal communications to ensure consistent messaging within the institution.
• . Events & Partnerships:
• Plan, organize, and execute marketing and PR events, including open days, career fairs, workshops, and graduation ceremonies.
• Identify and cultivate strategic partnerships with schools, businesses, and community organizations to enhance CITA’s profile and recruitment efforts.
• Represent CITA at industry events, conferences, and networking functions.

Languages

• English - Fluent
• Khmer - Fluent

Qualifications

• Master's Degree is preferred
• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

Work History

• Leadership or management role for 3 years as a minimum
• Marketing and Public Relations for 4 years as a minimum

General & Technical Skills

• TVET Knowledge: Deep understanding of the vocational training landscape in Cambodia, including knowledge of relevant government policies, accreditation processes, and in-demand industry skills.
• Technical Skill: Demonstrated success in developing and executing comprehensive marketing and PR strategies that drive measurable results.
• Excellent written and verbal communication skills in both Khmer and English.

Soft Skills

• Soft Skill: Exceptional interpersonal skills with the ability to build relationships with diverse stakeholders. And ability to work effectively under pressure and manage multiple projects simultaneously.